The role of the Marketing Manager plans and executes strategies to boost brand awareness, engage customers, and drive revenue growth. The Marketing Manager plays a pivotal role in shaping the company's image, expanding market share, and aligning marketing efforts with overall business goals.
RESPONSIBILTIES
Develop and implement a cohesive marketing plan to product adoption and retention
Managing marketing budgets
Build relationships with media and stakeholders through creative PR strategies
Monitor all marketing campaigns and metrics and improve them when necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for the SLT
Conduct market analysis to identify challenges and opportunities for growth
Provide guidance and ideas to organize effective marketing events
Forecast hiring needs for the Marketing department
Participate in the quarterly and annual planning of the company objectives
Track competitors' activities.
Requirements
Bachelor's Degree in Marketing, Business, or related field.
Strategic thinker: Develops and executes marketing strategies aligned with company goals.
Data analysis: Proficient in using data for informed marketing decisions and measuring campaign success.
Leadership: Manages and motivates teams to achieve marketing objectives.
Communication skills: Excellent written and verbal communication for compelling marketing materials and relationship building.
Creativity: Develops innovative and engaging marketing campaigns and content.
Digital Marketing: Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
Budget Management: Efficient allocation and management of marketing budgets.
Market Research: Conducts research to identify market trends and customer needs.
Adaptability: Stays current with the latest marketing technologies and tools.
Interpersonal skills: Builds and maintains relationships with customers, stakeholders, and partners.
Analytical Thinking: Utilizes analytical tools and data to optimize marketing strategies.
