Paid Media Executive
at Property Finder Dubai, United Arab Emirates Founded by Michael Lahyani in 2005 as a magazine (Al Bab World), Property Finder today is a single technology platform and brand across multiple countries in the MENA region. We offer the most advanced tools and best-in-class user experience for homeseekers, real estate brokers, and developers. Property Finder's most recent valuation secures our status among the Middle East's emerging unicorns, affirming a growth-oriented identity.
Over the years, we've expanded our operations to Bahrain, Egypt, Qatar, Saudi Arabia, and secured a strategic shareholding in Hepsiemlak, the leading property portal in Turkey. With over 600+ dedicated people in 6 regional offices, we facilitate more than 14 million monthly visits across our platforms, solidifying our position as a regional powerhouse in the proptech space.
As the pioneering portal for homeseekers in the region, we are on a mission to motivate and inspire people to live the life they deserve.
Focus
Property Finder was created with the vision of providing a seamless experience to people in their real estate journey. Over the last decade, the platform has evolved as a go-to marketplace for real estate brokerages, developers, and house hunters to make informed decisions on all things real estate.
Property Finder is the leading digital real estate platform in the Middle East and North Africa.
A UAE-born startup, Property Finder expanded its operations to Qatar, Bahrain, Saudi Arabia, and Egypt over the years. Recently, it acquired a significant stake in Zingat in Turkey.
The company is one of the largest technology start-ups in the region and is on a journey to becoming a Unicorn. We are aspiring to create a lighthouse technology company that will have a lasting impact on the entire tech ecosystem in our geography.
We encourage our people to move fast and be bold, and we offer them countless ways to make an impact in a fast-growing organization. Our goal is to ensure that our people find their time at Property Finder a rewarding investment, where the company’s growth also means personal growth.
Property Finder generates most of its revenues through B2B sales of subscriptions, building on a resilient model of recurrent revenues.
Property Finder offers a host of solutions for the customers and end users:
At our core, we offer the most comprehensive real estate listing database to people in the region and aspire to improve everyone’s property journey with technology.
We then match property seekers with real estate professionals (our clients), effectively operating a marketplace that adds value to both sides of the journey. We also offer value-added products to our clients, such as a real estate CRM platform.
Thanks to our wide market coverage and leading position, Property Finder has the best real estate data in the region. This data is opening new avenues for the company now; for example, we are publishing Dubai's official Real Estate index (Mo’Asher), in partnership with the government.
We have many exciting growth avenues ahead of us. The next few years will definitely be an exciting rocketship journey for us at Property Finder.
This position offers the right candidate an opportunity to join an ambitious, international, and rapidly expanding company with the possibility of continuous professional and personal development. The role is based in Dubai HQ where the mindset of trust and autonomy creates an efficiency-driven culture with significant independence to impact the position and ultimately the performance of Property Finder and its brand position.The Company
Year Founded
2007
Headquarters
Dubai, United Arab Emirates
Website
www.propertyfinder.ae
Social Media
Company Profile
Core Solutions
The Position
Profile Summary
Job Responsibilities:
Build, manage, and optimize innovative paid media campaigns across various platforms, including but not limited to PPC, paid social, display, and content promotion. Collaborate with the wider marketing team to define campaign objectives, target audience, and key performance indicators (KPIs) to ensure alignment with overall business goals. Conduct in-depth market research and competitive analysis to identify growth opportunities and industry trends that can enhance our brand's visibility and SOV. Manage and monitor paid media budgets, ensuring efficient allocation and optimization of resources to achieve optimal campaign performance. Leverage data and analytics tools to measure campaign effectiveness, identify areas for improvement, and make data-driven decisions to enhance performance. Stay up-to-date with the latest digital marketing trends, emerging technologies, and industry best practices to continuously improve our paid media strategies. Work closely with creative and content teams to develop compelling copies and creatives that resonate with the target audience and drive engagement. Collaborate with cross-functional teams to ensure seamless integration and alignment of paid media campaigns with other marketing initiatives. Analyze and present campaign performance reports to key stakeholders, providing insights and recommendations for future improvements.
Essential - Education, Knowledge/Skills & Attitude:
Bachelor's degree in Marketing, Advertising, Business, or a related field With 2 years of relevant work experience in a similar setting (Tech, E-Commerce, etc.) Proven experience in developing and executing successful paid media campaigns across various digital platforms. Strong analytical skills and proficiency in data analysis tools and platforms. In-depth knowledge of digital marketing trends, tools, and best practices. Excellent communication and collaboration skills to work effectively with cross-functional teams. Results-oriented with a strong drive for achieving and exceeding performance targets. Creative mindset with the ability to craft compelling ad copy and creatives. Familiarity with digital marketing analytics tools, such as Google Analytics and mobile measurement partners like Adjust and AppsFlyer. Strong organizational skills and the ability to handle multiple projects and deadlines simultaneously.
Property Finder Principles
Move fast and make things Data beats opinions Don’t confuse motion with progress Failure is success if we learn from it People over pixels
Our promise to talent
We encourage our people, called creators, to move fast, to be bold and offer them countless ways to make an impact in a fast-growing and talent-centric organisation.
Our goal is to ensure that our people find their time at Property Finder a rewarding experience where the company’s growth also means personal growth.
Overall it is a place
for you to be your best self. Property Finder Principles
Move fast and make things happen Data beats opinions Don’t confuse motion with progress Failure is success if we learn from it People over pixels
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