Our client is a trailblazer in the male health sector, dedicated to providing top-tier wellness products directly to consumers. They are seeking a Part-Time Email Marketing Specialist with a robust background in the direct-to-consumer market and a proven track record of managing multiple product lines.
This role is perfect for an individual skilled in developing targeted email marketing campaigns, creating effective workflows, and utilizing segmentation to enhance customer engagement and retention.
Location: Fully-Remote (Work from Home), 9 AM - 1 PM EST
Key Responsibilities:
Workflow and Automation Development: Design and implement Klaviyo workflows and automations that nurture leads and enhance customer engagement.
Audience Segmentation: Segment email lists accurately to target different customer groups effectively, increasing the relevancy and personalization of each campaign.
Campaign Creation: Develop comprehensive email marketing campaigns, including follow-ups, nurturing sequences, and abandoned cart campaigns, to maximize conversions and retain customers.
Holistic Marketing Understanding: Apply a thorough understanding of consumer product marketing to optimize email strategies and integrate them with broader marketing efforts.
Performance Analysis: Monitor, analyze, and report on the performance of email campaigns and automations, using data to drive decisions and improve outcomes.
Creative Content Production: Utilize some copywriting (and design as a bonus) to create compelling and visually appealing email content that resonates with the target audience.
What Success Looks Like:
Enhanced Customer Engagement: You have successfully implemented email marketing strategies that have significantly increased engagement rates and customer retention.
Optimized Email Performance: Through meticulous analysis and optimization, your email campaigns consistently achieve and surpass set KPIs, driving sales and enhancing customer loyalty.
Strategic Integration: Your efforts have seamlessly integrated email marketing into the broader marketing strategy, creating a cohesive and unified consumer experience.
Required Skills and Qualifications:
Proven Klaviyo Expertise: Extensive experience with Klaviyo, specifically in setting up workflows, automations, and conducting audience segmentation.
DTC Marketing Knowledge: Strong background in direct-to-consumer marketing, with the ability to manage email campaigns for multiple product lines.
Analytical Skills: Ability to analyze campaign performance and adjust strategies based on data-driven insights.
Copywriting Skills: Competence in crafting engaging content, with design experience considered a significant plus, though not mandatory.
Time Management: Excellent organizational skills with the ability to manage part-time hours effectively and meet deadlines.
This role offers an exceptional opportunity for a Klaviyo Specialist to make a significant impact on a company that is a leader in the male health industry. If you are passionate about email marketing, skilled in data-driven campaign management, and ready to contribute to a team that values innovative customer engagement strategies, we invite you to apply.
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