BFL Group

About BFL Group

BFL Group is the leading off-price retailer of fashion and homeware. Based in United Arab Emirates, we are spread over more than 6 countries in the Middle East and one in Europe. We introduced our unique off-price business model, Brands for Less, to Lebanon in 1996 and to the UAE in 2000. Offering women’s and men’s fashion from high quality designer brands at up to 80% less than the recommended retail price, Brands for Less quickly became a trend and our business model became the main factor behind our company’s success and expansion. We then acquired the exclusive rights to the Tchibo franchise in the MENA region, selling the German brand’s homeware and apparel at very competitive prices, leading to enormously expansion within the MENA markets and allowing us to build our operational hub in the UAE from where we distribute to the countries we are operating in today. We aim to continue to succeed, and with our customers’ trust and support, we have been able to expand and create Toys for Less which is our off-price retail concept for buying toys, kids apparel and costumes at “outlet prices”. We are also continuously working on expanding our product range to fit our “value culture”​ and have recently acquired the franchise rights of the Korean brand MUMUSO which we have also launched in Lebanon and Malta. We will also continue add more value brands complementing our business values of providing our customers a rich, “all-in-one” experience and have big plans to open more stores and grow the reach and success of our Brands for Less e-commerce website within the next few years. The BFL Group are pioneers in the Middle East’s value sector and we have collectively built this by striving for perfection in our day-to-day operations and our strategic decisions.