FrieslandCampina ME

About FrieslandCampina ME

FrieslandCampina Middle East operates across the Arabian Peninsula in the Kingdom of Saudi Arabia, United Arab Emirates, Bahrain, Oman, Qatar, Yemen and Kuwait. Our geographical scope also includes the Levant countries. We are among the first multinational dairy companies that entered the Middle East market. In 1955, our popular brand RAINBOW® Quality Milk was launched in the region in an evaporated milk format. Since then, the rich and creamy taste of RAINBOW® Quality Milk has been loved by the region’s consumers. Our presence in Saudi Arabia was strengthened with the acquisition of Jamjoom in 1984 which allowed us expand our category into ‘Ready-To-Drink’ milk in Saudi Arabia. Over the last 50 years, RAINBOW® Quality Milk has diversified its portfolio to match the changing lifestyle and dairy nutritional needs of consumers in the Middle East. RAINBOW® Quality Milk’s strong foothold in the Middle East is an outcome of our superior product quality and brand’s heritage while continuously ensuring that we remain relevant in our consumer’s lives. "