Global Hotel Alliance

About Global Hotel Alliance

Global Hotel Alliance (GHA) brings together a unique collection of independent hospitality brands with GHA DISCOVERY, a multi-brand loyalty programme leveraging a shared technology platform. GHA represents a collection of 40 brands with more than 800 hotels in 100 countries serving 25 million members. GHA DISCOVERY members enjoy VIP recognition, thoughtful benefits, generous rewards at home or away and earn and spend DISCOVERY Dollars (D$), an exclusive rewards currency. They also enjoy member-only Experiences curated by each hotel, plus have access to properties close to home, without a stay, through member-only Local Offers.

Mission

Maintain and solidify our position as an industry-leading loyalty platform to help independent hotel brands compete on a global scale while becoming the most engaging global community of travel enthusiasts, transforming everyday choices into unique experiences anytime, anyplace.