MCS/Action fz llc

About MCS/Action fz llc

Action UAE was established in 1993. Award-winning Action UAE is Action Global Communications’ Middle East hub and is one of the Gulf’s most innovative and results-driven public relations consultancies. Headquartered at Dubai Media City, the heart of the region’s media and communications industry, Action UAE orchestrates local, regional and Pan-Arab campaigns on behalf of many local and international clients. The multi-faceted and multi-lingual Action UAE team, numbers around 30 consultants whom collectively have many decades of combined experience operating in the Middle East. It is drawn from a diversity of agency backgrounds and industry experience – where each and every one is involved in the day-to-day delivery of client programmes. The team's make-up mirrors the multi national composition of the Gulf region and comprises English and Arabic speaking consultants, all of whom possess exceptional contacts within the region’s media and business community. Through this combination of international communications skills and local experience, we have amassed a diverse portfolio of industry expertise over a wide spectrum of sectors including aviation, arts & culture, travel & tourism, real estate, finance, oil & gas, IT, sports and FMCG.