Category Manager

·      Interprets and analyzes data and competitor information

·      Develops brands’ short and long term strategies and positioning for each EFGs’ sub-brand

·      Creates impactful marketing plan through understanding consumer barriers and triggers

·      Writes the marketing brief for all campaigns on EFGs’ sub-brands

·      Works on sales evaluation reports based on collected data

·      Manages agency to ideate on and creates campaigns for new launches and to increase brand visibility

·      Leads category management projects to accelerate category and company brand performance

·      Analyzes customer focused insights and recommendations regarding shopper behavior, ranging, merchandising and promotions

·      Develops the media strategy of EFGs’ sub-brands

·      Develops the brand architecture for new sub-brands across product launches

·      Manages Digital & Engagement teams to create consumer journeys

·      Liaise with the sales team to develop the brands and in executing strategic priorities

·      Leads new product development

·      Increases category market share as well as category revenue growth

·      Measures effectiveness of brand and impact on business goals

·      Educate cross functional teams on marketing design, campaign briefs and business reports

·      Makes forecasts for product demand to ensure the sustainability of inventory

·      Assumes responsibility of budget development and revenue for category