Paid Media Specialist

Our client is a premier business intelligence provider for the import-export industry and is looking for a highly capable Paid Media Specialist.

This position is crucial for auditing and enhancing existing PPC strategies, initiating targeted digital campaigns tailored to specific industry segments like logistics, and ensuring that branding and messaging are perfectly aligned across new pillar pages and campaigns. Utilizing AI-driven content generation, the role is pivotal in achieving and surpassing our client’s digital marketing goals.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• PPC Strategy Audit and Revamp: Perform a thorough audit of the current PPC strategy, and develop and implement a new, optimized PPC strategy to boost engagement and conversion rates.

  
  

• Targeted Digital Campaigns: Launch digital campaigns specifically aimed at the logistics audience, integrating tactics across email marketing and social media platforms.

  
  

• Pillar Page Development: Collaborate with the internal web team to create and launch eight new pillar pages featuring engaging content and videos, ensuring they align with the company’s branding.

  
  

• Programmatic Campaign Implementation: Design and execute programmatic campaigns for each new landing page and pillar page, ensuring consistency with the client’s branding and messaging standards.

  
  

• Ongoing Collaboration and Maintenance: Maintain close coordination with the internal web team and other stakeholders to ensure ongoing alignment with the brand’s standards and provide regular updates and progress reports.
  

  
  

What Success Looks Like:

• Enhanced PPC Efficiency: You have successfully revamped the PPC strategy, resulting in higher engagement and improved conversion rates.

  
  

• Effective Campaign Management: Your targeted campaigns have significantly increased relevance and impact within the logistics segment, enhancing customer engagement and lead generation.

  
  

• Cohesive Brand Presentation: Through your efforts, all new digital content consistently reflects the brand, contributing to a unified corporate identity.

  
  

Qualifications:

• Extensive experience in PPC strategy development, digital marketing, and managing targeted campaigns.

  
  

• Proficient in analyzing data and adjusting strategies to maximize effectiveness.

  
  

• Some understanding of email marketing, social media management, and content creation is highly advantageous. With a particular focus on AI-driven content generation tools. 

  
  

• Demonstrated ability to work collaboratively with cross-functional teams to meet project deadlines and objectives.

  
  

• Excellent communication and project management skills, with a knack for detailed reporting and stakeholder management.

  
  

This role is a unique opportunity for a Paid Media Specialist to leverage their expertise in a dynamic and technologically advanced setting. If you are driven to excel in digital marketing and are adept at using innovative tools to enhance marketing strategies, we invite you to apply and help drive our client to new heights in the import-export industry.

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