Performance Marketing Specialist
Cairo Marketing – Performance Marketing / Full-Time / On-site Sylndr was born to build trust in the Egyptian pre-owned cars market by bringing transparency, reliability and delivering best-in-class service to all stakeholders. We are on a mission to impact millions of Egyptians by becoming the go-to online platform to sell their cars directly in just a few hours or to buy high-quality and affordable cars seamlessly.
About the role We are seeking a highly motivated and results-driven Performance Marketing Specialist to join our team. As a Performance Marketing Specialist, you will develop and implement effective digital marketing strategies to drive user acquisition, engagement, and revenue growth. You will work closely with cross-functional teams and external partners to optimize campaigns, analyze data, and deliver measurable results. + Work in the performance marketing team on planning, developing, and executing data-driven online marketing campaigns across various channels (search, social media, display, etc.).
+ Conduct in-depth campaign research to identify target audiences and develop effective campaign strategies.
+ Manage assigned campaign budgets and optimize spend for maximum return on investment (ROI).
+ Monitor campaign performance using analytics tools, identify trends, and recommend data-driven optimizations to improve results.
+ Create clear and concise performance reports to communicate campaign effectiveness to stakeholders.
+ Stay up-to-date on the latest digital marketing trends and technologies.
+ Assist with creative development tasks, such as ad copywriting and landing page optimization.
Essential Skills and Profile Requirements:
+ Prior work experience of at least 2 or 3 years as a performance marketer or media buyer.
+ Experience with Digital Advertising Platforms: Proficiency in running online ad campaigns on platforms such as Google Ads, Facebook Ads, or other relevant platforms.
+ Marketing Analytics Tools: Familiarity with using tools like Google Analytics or social media analytics dashboards to monitor campaign performance and measure results.
+ Spreadsheets: Strong proficiency in using spreadsheets for budget management, data tracking, and report building.
+ Experience with e-commerce, mobile apps, or online services.
+ Experience with MMP (Mobile Measurement Partner) platforms.
+ Excellent written and verbal communication skills: Ability to effectively communicate with stakeholders, present data insights, collaborate with designers on ad copy, and write reports for management.
+ Active listening: Ability to listen and understand campaign goals and colleague feedback.
+ Ability to work independently and as part of a team, collaborating with designers, developers, and other marketing specialists.
+ Effective task management and contribution to team projects.
+ Analytical skills: Proficient in analyzing data to identify trends, diagnose campaign issues, and make data-driven recommendations.
+ Problem-solving skills: Troubleshooting issues, identifying root causes, and proposing creative solutions.
Additional Soft Skills:
+ Curiosity and a desire to learn.
+ Attention to detail.
+ Time management.
+ Proficiency in written and spoken Arabic and English for effective communication in both languages.
