Performance Media Buyer

At Thndr we believe that investing should be easy and accessible to everyone. We started our journey to democratize investment in the region by removing commissions, account opening minimums, and launching an intuitive platform with a focus on education. This way investing opportunities can be attainable to all, no matter their income level or expertise.
Thndr is an investment platform that aims to democratize access to investing for everyday individuals in MENA. For the people who use Thndr, our app represents a seamless way for them to achieve financial independence and growth, without the need to have prior financial knowledge or access to huge capital.
The company was formed to primarily address 2 problems: 1) Existing products are not relevant and 2) Financial literacy is low. We’re looking to solve this by focusing on education, offering a seamless and intuitive product, removing barriers and building an investment supermarket.
We launched in Egypt in late 2020 and currently allow our users to learn, connect & invest in the Egyptian Exchange, Egyptian mutual funds and the US Stock Market.
The journey ahead will be long and painful - it’s not everyday that you solve a basic societal necessity and at the same time change cultural norms. But the reward will be priceless. In our short journey we’ve validated this, as illustrated by these key figures:

• 96% of our investors are investing for the 1st time through Thndr.
• 54% come from outside of capital cities and have previously had limited access to financial institutions.
• 86% of new stock market investors in Egypt during 2022 came through Thndr.
• #1 platform in terms of local trades with 25% of EGX trades happening through Thndr.

We recently raised our Series A and our next steps as a company include the following:

• Continuing to focus on building the infrastructure. Sadly, existing solutions are outdated and don’t cater to scalable business.
• Expanding beyond Egypt and into the rest of MENA. We’d like to extend our impact to all Arabic speakers.
• Adding more products for people to invest in. To be relevant, we believe that we need to cater to all walks of life.

We’re still in the very early stages of our story, but we know for a fact that we won’t stop until everyone in MENA has equally opportunity to generate and grow their wealth in an ethical manner.
What You'll Do

• Developing and implementing digital media buying campaigns to achieve objectives.
• Identifying target audiences and developing appropriate targeting strategies across various platforms.
• Managing day-to-day campaign optimization, including bid management, targeting, and creative testing.
• Analyzing campaign performance data and providing insights and recommendations for optimization.
• Collaborating with creative teams to develop effective ad copy and creative assets.
• Staying up-to-date with industry trends, emerging technologies, and best practices.
• Building and maintaining strong relationships with media vendors and partners.
• Working closely with team to ensure campaign goals are met or exceeded.
• Managing budgets effectively and report on campaign performance regularly.

What You'll Need

• At least 2 years of experience in digital media buying, with a focus on Facebook, Google, Apple Search Ads, and TikTok.
• Experience in the apps industry and performance marketing.
• Strong analytical skills and ability to interpret data and make data-driven decisions.
• Experience with data analysis tools such as Google Analytics, Excel, and Tableau, Adjust, Firebase, SEM Rush.
• Excellent communication and interpersonal skills with the ability to build strong relationships with clients and media vendors.
• Experience managing budgets effectively.
• Ability to work independently and in a team environment.
• Strong attention to detail and ability to multitask in a fast-paced environment.
• Bachelor's degree in marketing, advertising, or related field is preferred.

At Thndr, we’re looking for people invigorated by our mission, not just those who simply check off all the boxes. We’re looking for people that are hungry to become agents of change and that understand the huge responsibility associated with dealing with people’s money.