Senior Digital Marketing Executive

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

The Role:

The Cityscape and Egypt team of Informa Markets brings together buyers and sellers, educates the market and keeps practitioners informed across a variety of industry sectors. Digital marketers have played a vital role in the ongoing success of the portfolio.

As the portfolio grows further in 2024, the business requires a senior digital marketer to amplify results and build on previous successes. Reporting into the Digital Marketing Manager, this role requires a well-rounded Senior Digital Marketer with expertise in Performance marketing and SEO, but with the proven ability to manage campaigns independently (either executed in-house or through an agency).

The candidate for this role must have proven experience in driving new, relevant web traffic through PPC as well as being able to demonstrate knowledge and activity in converting web traffic to customers, whether they be event attendees / exhibitors or in a sphere outside the event world.

This candidate is analytics-led, always looking for opportunities to improve and raise the bar. This role will wholly own the Paid Search traffic KPI, as well as be expected to prove results in conversion improvement through web testing. This role will also work with the sponsorship team to manage and execute client's campaigns. themselves.

Responsibilities:

To contribute to the overall success of the Cityscape and Egypt marketing team through effective digital marketing plans and successful implementation.

Key Responsibilities:

• Work with the marketing and sponsorship teams to plan marketing campaigns to meet strategic objectives for exhibitions and sponsors.
• Delivers on strategic KPIs by driving online traffic and ability to present these ongoing results in a regular update.
• Manage campaign optimization (keywords, micro-sites, long-tail optimization, geo-located/industry targeted ad campaigns etc).
• Develop in-depth knowledge of target audience and campaign objectives.
• Setting up and managing digital marketing campaigns independently.
• Run A/B testing in digital campaigns to optimize for better performance.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Collaborate with designers to improve ad user experience.
• Launch and monitor dynamic search campaigns.

Analysis & Insight:

• Monitor campaign performance by producing relevant and timely reports in Adobe and Google Analytics.
• Continuously monitor daily/weekly reporting of KPIs, including campaign performance.
• Setup goals through GTM, DTM and other third-party applications
• Setup conversions in Google ads, FB, Twitter, LinkedIn and other services we use.
• Recommend changes to campaign execution based on data insights.
• Setup heatmaps on the website  and provide insights to the marketing team.

Qualities needed:

• Highly collaborative and tenacious team player.
• Ability to deep dive into an industry and recommend the strategy.
• Good understanding of customer insight techniques and application.
• Ability to work effectively across a range of projects with teams of differing skills and experience.
• Fast learner, committed to personal development and growth.
• Takes pride and ownership of their work.

Required experience:

• 2-3 years of experience in a digital marketing role.
• Proficient in PPC campaign execution.
• Analytical and questioning mindset.
• Excellent timekeeper, with the ability to juggle multiple projects.
• Self-motivating with a strong ability to work both on independent projects and projects involving many stakeholders.
• Proven experience of hitting digital channel KPIs.
• Experience in both managing and creating PPC campaigns with a key focus on achieving ROI.
• Passion for digital marketing.
• Deadline and target driven.
• Experience of working in a pressurised environment.
• Excellent verbal and written communication skills.
• Proficient in the use of MS Office including Excel.

Desired skills:

• Formal business/marketing higher education qualification.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.