Senior English Copywriter

Hiring for very reputable advertising agency senior English copywriter

Job Purpose

Responsible for creating engaging, persuasive, and concise copy and content for various advertising platforms. Their day-to-day responsibilities include keyword research, crafting engaging content, and proofreading the final copy to ensure its quality. He/She works closely alongside graphic designers to ensure their message is clear

Job Responsibilities:

• Creating and editing original copy that is accurate, well-researched, and meets client/company needs and deadlines
• Tailor the content and style of individual writing assignments to either persuade or inform
• Demonstrate a clear understanding of campaign objectives and devise strategies to achieve them
• Meeting with account managers to understand the client message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts / Interpreting creative direction and technical information to develop persuasive copy concepts by understanding objectives, target audience, and product/service details, and translating them into engaging and impactful written copy.
• Collaborating with designers and other team members to ensure that the content aligns with the brand's voice and aesthetic
• Conducting research to formulate ideas or support writing
• Assisting in other aspects of the creative or research processes to create cohesive, accurate content
• Manage multiple projects, with the ability to switch from one to the other seamlessly
• Writing and editing copy for a variety of mediums, such as social media posts, blog articles, product descriptions
• Responsible for the monthly social media calendar for new and existing clients
• Attend all the shoots to make sure that the photos/videos are appealing to the content created
• Ensuring all content including posts, text on visuals and captions are proofread and free of errors
• Staying up-to-date on industry trends and best practices in copywriting
• tailor the content and style of individual writing assignments to either persuade or inform
• Revise copy based on internal and client feedback
• Continuously capture and analyze the appropriate social data/metrics, insights, and best practices

Qualifications

• Bachelor’s degree in Marketing, Mass Communication, Journalism or a relevant field
• Proven experience for 3 - 4 years as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Experience with SEO
• Ability to understand the needs associated with a project and the target audience.
• Excellent time-management and organizational skills

Work Conditions:

Work location : Zamalek

Working hours: 10 - 7 pm

Benefits:

• Attractive packages
• Social and Medical Insurance
• Learning & development Opportunities