Senior Marketing Executive

Responsibilities

• Managing a variety of end-to-end marketing campaigns to drive awareness, optimize leads, increase conversion rates and website traffic across social media platforms, email, SEM, SEO and retargeting ads.
• Using the CMS to update the website with content, ensure its optimized for SEO and track its performance in Google Analytics.
• Creating and sending out our weekly newsletter and email campaigns.
• Segmenting data for campaigns.
• Pulling together data and tracking the marketing spend.
• Managing and executing the SEO strategies.
• Contributing to PR efforts, review all press releases, and follow up on their dispatching.
• Assisting in the formulation and implementation of digital marketing activities in line with the overall digital marketing strategy & manage social media platforms.
• Managing the production of marketing communication and promotional materials (online & Offline) in line with the brand guidelines including writing, editing, and proofreading to support the sales team.
• Evaluating and communicate competitor presence & activities on offline & online medium on quarterly basis.
• Planning and implementing the companies' presence in different events such as exhibition and conferences.
• Tracking performance and preparing monthly reports - performance against KPIs and action plans.

Qualifications:

• Bachelor's degree in business or marketing with at least 5-7 years of experience in similar roles.
• Creative with research and writing skills, particularly as these apply to marketing.
• Excellent communication and interpersonal skills.
• Strong personal organization and project management abilities.
• Excellent knowledge of MS Office, CRM tools and Google analytics.
• English proficiency is required.
• Comfortable originating and developing marketing creative concepts.
• Have excellent attention to detail and highly organized.