Senior Marketing Manager

Overview of the role:

Develop & implement marketing strategy and plan. Manage the implementation of all marketing activities related to advertising and promotion for existing and future products offered by Cairo Festival City, through BTL and ATL advertising and effective utilization of the media and public relations opportunities, with the objective of meeting targets and company objectives relating to awareness, image building, and growth, as well as ensuring that representation of the project is consistent with its branding and market positioning as a leading Real Estate project in the region.

What you will do:

Responsible for:

Marketing Strategy

Develop and maintain marketing strategy and a full-fledged marketing plan comprising of promotions, events, campaigns, loyalty programs to build CFC image and awareness, develop advertising and PR campaigns, assist sales and leasing teams to achieve their goals & meet business targets and prepare market research as requested.

Marketing Budget

Manage preparation and monitor expenditure of annual marketing budget and approved BAF’s marketing budget with the objective of effective utilization of the budget and achievement of desired financial outcome for all marketing initiatives, targeting growth and profitability.

Implementation of Marketing Plan

 Manage, coach, direct and outline team responsibilities to ensure the best and most efficient implementation of the plan and its tactical activities as per the approved strategy. Provide leadership, motivation and support to the Marketing team.

Advertising

Manage in-house Artwork Station and contracted advertising agency in coordination with CFC Management, liaising with them, and monitoring campaigns and solutions being developed by the agencies so as to meet creativity standards. Ensure compliance to the brief and brand corporate identity.

Public Relations

Manage the PR agency in coordination with CFC Management, developing a yearly public relation plan and maintaining positive relationships with the media as well as sourcing-out local or regional public relations opportunities to get maximum exposure for the project via press releases and coverage of events and activities.

Team Management & Leadership

Lead and coach subordinates in the team ensuring that the right calibre of people are selected, trained and well-motivated to carry out their duties taking into account the competencies required to handle the varied nature of clients and that they have the necessary skills & capabilities and are trained & motivated to perform their job effectively in order to achieve business objectives.

Communication

 Maintain proper communication with CFC Management and update the team on the progress in the marketing strategy and marketing plans, liaising and building good relationships with different departments as well as with peers and other staff members of the company. 

CSR

Lead the development and implementation of a CSR annual strategy for CFC . 

Events 

Supervise and oversee the Events Team to develop a well thought-out events and promotion strategies and plans that drive visitation to the city and creates an exceptional experience for the residence.

Online Strategy 

Develop a comprehensive plan to fully leverage company online platform and social media to activate and engage customers online through managing the social media agency and digital platforms including but not limited to website , applications screens etc.

Job Context:

Alignment with stakeholders and business partners, of all SPVs, to ensure smooth operations.

External relations with agencies and suppliers to ensure quality and delivery of products.