ASM - Bangalore Metro

The Area Sales Manager achieves and exceeds value and volume sales and 4P objectives through an efficient and effective sales force within the budget, time and policy parameters.

The Area Sales Manager reports to the Zonal Sales Manager and heads the Sales team in the zone.  The role holder interacts continuously with the  Marketing,  Trade  Marketing, Key Account, Finance and Supply team. Externally the role holder interacts with the distributors, wholesalers, retailers, stock holders and third-party contractors.

Finance

• Achieve monthly primary and secondary value sales target of the area for the entire product range
• Implementing the company’s credit policy

People

• Forecast requirements of TSIs’ basic growth/ geographical areas and ensure timely recruitment in accordance with the company policy and maintain full strength of TSI/ DBSR at all times in the area.
• Ensure that the new TSIs are properly inducted into the systems as per the laid guidelines.
• Ensure and conduct effective communication meetings, adhere to market contact norm (50% of available maydays), train TSIs, DBSRs, communicate company policies and other relevant information and build enthusiasm.
• Maintain open communication with TSIs and ensure building & maintaining of enthusiasm and positive attitude.
• Set annual targets for all SOs, TSIs and distributors for each product based on trends and seasonality and communicate to them appropriately.