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Behavioural Architect

Yesterday 2026/11/19 ·Application closes in 118 days
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Job description

It's fun to work in a company where people truly BELIEVE in what they are doing!


We're committed to bringing passion and customer focus to the business.


About Fractal:



Founded in 2000, Fractal Analytics (www.fractal.ai) is a strategic analytics partner to the most admired Fortune 500 companies globally and helps them power every human decision in the enterprise. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, United Kingdom, and India.



We are bringing together the strengths and powers of Artificial Intelligence, Engineering and Design to ‘power every human decision in the enterprise’.We believe Design can bring alive the human dimension in the way we apply AI and Engineering to solve the most complex business problems. We are now building a Design team (in New York, Mumbai, andBangalore) across the breadth of design competencies including Behavior Science, Design Research & Strategy, Interaction Design, Information Design and Visual Design.We are excited about reimagining the future ofBehavioral Science and Design, in a post-AI world.



Summary:



TheBehavior Architectroleis responsible forunderstanding behavioral challenges anddevelopingstrategies for addressing them.This role will also involveclosely workingwith their counterparts in the Consulting, Data Science and Engineering teams, to ensure complete integration and alignment of work that is done byallthree workstreams in a project.



Location: Mumbai/Bangalore



Key Responsibilities:



  • Collaborate withData Scientists, Engineers andDesignersto research and strategizeAI & Analytics solutions.



  • Identifykey descriptive hypotheses, and approach to research, that will build an understanding of context and actors’ behavior within that context, andspeculateon prescriptive hypotheses to test as prototypes



  • Work within a multi-disciplinary problem-solving approach, combining the application of behavioral science within data science and engineering



  • Comfort working in cross functional team, torepresenta behavioral science and design perspective 



  • Lead & collaborate on planning, execution, analysis / synthesis on a variety of research efforts; ranging from quick / tactical to deep / strategic.



  • Moderate customer interviews toidentifyunderlying motivations, values, mentalmodelsand emotions



  • Synthesize research findings into concise, actionable insights and visual frameworks that provoke client teams to think differently about the problem / opportunity space




  • Ensure theBehaviorScience and Design teams are delivering world-class deliverables and outcomes to the internal and external stakeholders.



  • Persuasively communicate findings in reports,presentationsand workshops



  • Thought leadership internally within Fractal and in the external communities around the coming together of AI, Engineering and Design (and related topics).



  • Shape and refine the culture of the design team; its rituals, practices, personality,valuesand norms.



We'relooking for someone who:



  • Hasminimum2+years’ experiencein application of behavior science.



  • Must havea demonstrableportfolio of work that reflects the breadth & depth of skills as aBehavior Architect.



  • A passionfor continuous learning, including interest in reading and synthesizing research papers and bookspertaining tothe practice, and the ability to translate them into behavioral intervention.



  • Experienceworking withdata andbaking indesign thinking in applied behavioral science.



  • Interest/experienceto informAI solutions and using AI to inform the research process.  



  • Strong writing skills.



  • Adaptable to different business contexts, team structures,& projectphases.



  • Abilityto synthesize vast quantities of qualitativeandquantativedata points into meaningful and digestible chunks.



  • Willingness and comfort in building rapport with clients throughout the various project phases.



  • Humble and sincere confidence clubbed with pragmatic optimism.



  • Understand that thinking evolves through making (and making through thinking).



  • Desire to argue in support of a vision, and the ability to do so respectfully while keeping the team’s collectiveobjectivesat the fore.



  • Exposure and experience working with international clients / geographies will be a plus




We’relooking for someone with this kind of experience:



  • Master’s Degree inBehavioralscience/CognitiveScience/BehavioralEconomics/AppliedSocialPsychology or equivalent degree



  • We’relooking for ’T-shaped people’ with broad skills in Business/ Management &BehavioralScience and deep skills in a particularBehavioralScience domain (ie.BehavioralEconomics, Cognitive Psychology, Social Psychology, etc)




If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!


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