Core Responsibilities

• 1. Business Development & Sales Strategy
• Develop and execute an effective sales strategy within India and regional markets to meet and exceed growth targets.
• Build and maintain a robust sales pipeline, utilizing data and market trends to identify new opportunities and value-add propositions.
• Partner with key networks (e.g., Chambers of Commerce, Industry bodies) to promote Lyra’s EAP and wellbeing services.
• Collaborate with strategic diplomatic and trade entities (e.g., Embassies or Trade Commissions) to co-host events and programs that enhance brand visibility.
• Utilize CRM tools to manage and forecast sales performance while ensuring meticulous data entry and pipeline management.
• 2. Strategic Alliances & Channel Partnerships
• Establish and manage alliances with insurance brokers, channel partners, and third-party consultants for lead generation and market distribution.
• Support the preparation of high-impact proposals, pricing strategies, and complex solution presentations for prospective corporate clients.
• Identify and capitalize on business opportunities in regional markets lacking local subsidiaries (e.g., SE Asia or neighboring regions) through strategic partner networks.
• 3. Client Retention & Relationship Management
• Oversee a portfolio of corporate clients, ensuring exceptional service delivery and maintaining high levels of client satisfaction.
• Develop tailored awareness campaigns and collaborations with media outlets or HR platforms to drive user engagement.
• Deliver comprehensive clinical and utilization reports that demonstrate the tangible impact and ROI of EAP and wellbeing programs to clients.
• Work closely with international account managers to deliver awareness talks and workshops for global accounts, enhancing overall client engagement.
• 4. Learning & Development (L&D) and Marketing
• Promote claimable and cost-effective workshops (e.g., HRD-equivalent training) to leverage flexibility for small and medium-sized enterprises.
• Focus on targeted mental wellbeing training through direct corporate outreach and specialized networking events.
• Enhance Lyra’s brand image through localized digital marketing insights, showcasing client success stories via social media and targeted ads.
• Lead efforts to increase the uptake of public workshops and learning sessions, emphasizing practical benefits for diverse business sizes.
• 5. Regional & Global Collaboration
• Collaborate with internal teams to identify growth opportunities and execute strategies in underserved regional markets.
• Support the expansion of global account relationships by working with international account managers on tailored programs and initiatives.
• Actively participate in strategic planning for the rollout of services in new markets, ensuring cultural and operational alignment.

Requirements and Qualifications

• Education: Bachelor’s degree in Business, Marketing, or a related field. Master’s degree preferred.
• Experience: 5+ years of proven track record in business development, client relationship management, or sales, ideally within the EAP or wellbeing services sector.
• Specialized Experience: Demonstrated ability to work with high-level organizations such as chambers of commerce, embassies, or professional HR bodies.
• Technical Skills: Experience delivering marketing campaigns, utilizing CRM tools (Salesforce/HubSpot), and analyzing market trends.

About You

• Clinical Acumen: Exceptional understanding of the mental health sector and the advanced ability to articulate the value of clinical risk management to corporate stakeholders.
• Problem Solver: Highly analytical with superior problem-solving skills, capable of navigating intricate clinical and operational sales challenges independently.
• Autonomous & Accountable: Able to work independently without close supervision, while ensuring all key pipeline issues are escalated appropriately.
• Detail-Oriented: Meticulous attention to detail, ensuring accuracy of sales data, maintaining strict confidentiality, and adhering to complex pricing procedures.
• Communicator: Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly to diverse stakeholders internationally.
• Proactive & Adaptive: Strong continuous improvement mindset, always seeking opportunities to innovate and refine sales processes in a fast-paced environment.
• Organized: Highly organized with an exceptional ability to plan, prioritize, and manage a high-volume sales funnel to meet aggressive deadlines.
• Collaborative: A strong team player who collaborates effectively with internal clinical and operations teams while maintaining a focus on individual growth targets.

Miscellaneous

• Upholding Lyra Values: Act as a brand ambassador by consistently demonstrating Lyra’s core values of clinical excellence, innovation, and empathy.
• Task Ownership & Accountability: Ensure all allotted business development and administrative tasks are performed with high precision and within agreed timelines.
• Process Optimization: Proactively identify gaps in the sales-to-onboarding handoff and implement solutions that enhance client experience.
• Cross-Functional Coordination: Collaborate seamlessly with Clinical, Client Success, and Product teams to ensure the delivery of high-quality care outcomes.
• Workshop & Event Participation: Lead or support the delivery of onsite or online workshops and represent Lyra at professional HR conferences and expos.