Campaign Platform Lead

Merkle, a dentsu company, is a leading data-driven customer experience management enterprise specializing in delivering unique, personalized customer experiences across platforms and devices. With over 30 years of experience, Merkle partners with Fortune 1000 companies and non-profit organizations to optimize their customer portfolios. Its expertise in data, technology, and analytics enables it to gain insights into consumer behavior, driving hyper-personalized marketing strategies. Merkle's consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions capabilities combine to drive improved marketing results and a competitive edge. With over 14,000 employees, Merkle is headquartered in Columbia, Maryland, with more than 50 additional offices worldwide. Its innovative solutions enable brands to build meaningful customer relationships and enhanced customer experience.

• Work with development, deployment, and production areas of the business to craft new solutions using campaign management tools (such as: Adobe Campaign, RedPoint, Unica).
• Capable of completing campaign activities individually and as part of a larger team adhering to the campaign build schedule
• Take direction and collaborate with the Lead Developer and/or Architect to ensure requirements are clear and schedules are aligned
• Validate campaign requirements and gain clear understanding of the business needs required for the development
• Operate as a key team member working side by side with other developers to build campaigns
• Perform and assist other developers with campaign validation and QA of the campaigns built from start to end.
• Adhere to campaign-build timelines and escalate issues as soon as they arise
• Track and monitor campaign build timelines based on client requirements, resolve issues with the builds, and report status, to the lead developer and others, in a timely manner
• Ability to troubleshoot and respond to internal requests for assistance concerning deployed campaign platforms within our production organization, when requested.

Must Have Skills:

• Direct Mail
• Email Marketing
• Customer Journey Orchestration
• Cross Channel Marketing
• Offer Management
• Segmentation and Targeting
• Understanding of the campaign process, as well as supporting processes and is particularly skilled at managing the process
• Adobe Campaign
• RedPoint
• IBM Unica

Good to have Skills: 

• Work Queue management software (Team Track, Jira, etc.)
• File management tools (PGP, Text Editors, CuteFTP, FileZilla, etc.)
• SQL for data analysis leveraging SQL Server, Teradata, Redshift, etc
• Ability to decipher campaign logic and deconstruct rules into business language
• Other campaign tools including Salesforce, other Adobe modules, etc
• Other coding languages a plus: HTML/XML, JavaScript, JSON
• Email Development a plus

All your information will be kept confidential according to EEO guidelines.