Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy wherever and whenever they want. If you want to operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Prime Video might just be the place for you.
Amazon Prime Video is seeking an experienced digital marketing professional with responsibility to design, implement and drive content marketing initiatives and marketing for other Prime Video businesses like Channels, TVOD and Sports across digital channels (programmatic display, video, social and direct display). You need to demonstrate deep understanding and knowledge of digital marketing, digital media planning and programmatic (knowledge of DSP, DMP, retargeting solutions etc) as well as measurement (Brand lifts studies, Nielsen DAR/ADE etc) ecosystem. You will have proven thought leadership and success in driving top of the mind awareness, consideration and intent using digital marketing channels in B2C sector. You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches
Key job responsibilities
- Establish, implement and measure the effectiveness of digital advertising initiatives to drive awareness and adoption for shows and movies on Amazon Prime Video.
- Demonstrated ability to work at managing advertising campaign execution, creating and optimizing campaigns, analysing traffic data and solving problems.
- Coordinate with other cross-Amazon marketing professionals to leverage relationships, establish best practices for digital marketing and advertising.
- Proactively share and learn best practices from other Amazon digital marketing teams in India and across the world.
- Manage internal, agency and other external relationships to run campaigns across wide array of digital channels, networks and mediums, reaching maximum current and potential Amazon customers.
We are open to hiring candidates to work out of one of the following locations:
Mumbai, MH, IND
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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