Employer Brand and Attraction Lead, India

ABOUT US:

LSEG (London Stock Exchange Group) is more than a diversified global financial markets infrastructure and data business. We are dedicated, open-access partners with a commitment to excellence in delivering the services our customers expect from us. With extensive experience, deep knowledge, and worldwide presence across financial markets, we enable businesses and economies around the world to fund innovation, manage risk and create jobs. It’s how we’ve contributed to supporting the financial stability and growth of communities and economies globally for more than 300 years. 

Through a comprehensive suite of trusted financial market infrastructure services – and our open-access model – we provide the flexibility, stability and trust that enable our customers to pursue their ambitions with confidence and clarity.

LSEG is headquartered in the United Kingdom, with significant operations in 65 countries across EMEA, North America, Latin America and Asia Pacific. We employ 25,000 people globally, more than half located in Asia Pacific, including offices in Bengaluru, India. LSEG’s ticker symbol is LSEG.

ROLE PURPOSE:

In the current external candidate market, we face unprecedented competition for talent. Highly skilled, diverse, talent is in short supply and demand is high in every global territory. To operate better in these market conditions, we need to build LSEG’s profile in key hiring markets, and attractiveness as a leading employer driving, direct candidate applications from the best diverse talent.

This role will focus on doing so in India, through innovative and strategic, integrated employer brand and talent attraction campaigns across our strategic locations including Bengaluru and Hyderabad.

As an experienced and passionate Employer Brand SME, you will work collaboratively with our recruiters to identify skills/positions/geographies where we need to develop and execute innovative Employer Brand and Talent Attraction campaigns, to help us stand out in competitive talent markets, build our brand position, and drive engagement and applications to opportunities at LSEG. A key ambition is to directly connect with and attract target talent and both significantly reduce our reliance on third party agencies globally and increase diversity at shortlist stage.

This role is part of a wider Employment Brand and Attraction Channels team, part of Talent Acquisition, and is an individual contributor.

WHAT YOU'LL BE DOING:

• Project manage the end-to-end creation and execution of the employer brand creative and multi-media campaigns e.g. tech specialists, diversity, early talent etc.
• Create and execute specific attraction ad-hoc and/ or on-going Employer Brand campaigns designed to specifically target the talent required in country or by skill/ sector.
• Define and implement group wide, local in country and divisional approach to senior/specialist Employer Brand and Talent Attraction campaigns/strategies.
• Drive employer brand awareness campaigns using multiple channels, including, but not limited digital, social media and outdoor marketing.
• Support active management and engagement with candidates using social media.
• Create clear metrics for success for channels and track and report on these.
• Monitor and measure the success of our employer brand presence and campaigns to ensure we are optimising and proactively driving the highest ROI.
• Ensuring alignment LSEG brand design and tone and voice
• Engage and inspire outcome driven partnerships with specialist third party suppliers such as careers events, creative and media firms.
• Activation of campaigns across business lines, with active engagement, and influence of business leaders and colleagues
• Trusted advisor to TA on brand campaigns designed to attract target talent.
• Trusted advisor to TA, HR, cross-functional teams, and Business on appropriate use of social media e.g., provide training on the best use of profiles and networks.
• Proactively manage and sustain our supplier partners to achieve ROI, cost-effective sourcing as required.
• Work in partnership with colleagues in Procurement to ensure commercial relationships are cost-effective and deliver value-add. Facilitate and conduct supplier review meetings and commercial contract reviews, in partnership with Procurement.

WHAT YOU'LL BRING:

• Excellent project management, organisation, and communications experience.
• Accountability – owning the plan and deliverables – goal orientated.
• Comfortable navigating ambiguity and takes a pragmatic and initiative-taking approach. Critical thinker, solutions led.
• High degree of Employer Brand and Talent Attraction SME experience – tech, diversity focus of particular interest.
• High degree of online/social media literacy. Skills and experience of driving innovation and optimising/engaging via social channels for talent attraction e.g., LinkedIn, Indeed, Paid social, Facebook, Glassdoor.
• Experience in building impactful content marketing and employee advocacy solutions.
• Demonstrable digital marketing and careers events management experience.
• Experience with and knowledge of multi-geography attraction campaigns.
• Vendor management.
• Demonstrable experience of stakeholder management across all levels.
• Business partner liaison experience.
• Analytical approach – able to analyse data to identify the most insightful and useful and, capability in using data visually to story-tell making complex information easy to understand for users.
• HR Systems experience - ideally Workday.

NB Global hour flexibility is required in relation to working hours for this role.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organization of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.