Manager / Sr Manager – Branding & Communication

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate. Eurofins believes it is a global leader in food, environmental, pharmaceutical and cosmetics products testing and in agroscience CRO services. It is also one of the global independent market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, CDMO, advanced material sciences and in the support of clinical studies.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to over 47,000 staff across a network of more than 900 independent companies in over 50 countries and operating more than 800 laboratories. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products, as well as providing innovative clinical diagnostic testing services, as one of the leading global emerging players in specialised clinical diagnostics testing.

In 2019, Eurofins generated total revenues of EUR € 4.56 billion, and has been among the best performing stocks in Europe over the past 20 years.

With EUR 6.7 billion in annual revenues and over 61,000 employees in ca. 900 laboratories across 61 countries, Eurofins Scientific is a leading international group of laboratories providing a unique range of analytical testing services to the pharmaceutical, food, environmental and consumer products industries and to governments.

The purpose of this role is to raise brand awareness and generate interest in the services of Eurofins in the region (India, Bangladesh, Sri Lanka, Singapore, Malaysia). The successful candidate will work as an individual contributor on  initiatives which are pertaining to the broader Eurofins brand, whilst working closely with operational entities for initiatives to be executed for / within operating businesses.

The individual will be responsible for the following set of activities:

1. Eurofins external branding and communication:
   1. Content development and communication on the Eurofins social media pages.
   2. Co-ordinating PR for specific initiatives being taken, including CSR initiatives.
   3. Create communication material for building the Eurofins brand – boiler plates for PR, presentations, videos etc.
   4. Work with internal teams and external agencies to maintain a high standard of content being generated for social media channels, blogs and the company website on a regular basis.
2. Operational Eurofins Legal Entity (ELE) branding support:
   1. Work with the branding / marketing teams of operational ELEs to support their brand building initiatives. Specifically focus  on ensuring a consistent design approach across ELEs, and to ensure    that the Eurofins brand guidelines are maintained.
   2. Support operational teams on content creation for online media, PR,  particularly when new services, products or sites are launched.
   3. Work with site managers/directors to increase saliency of the Eurofins brand, its mission and values  through visual communication in the sites.
3. Employer branding:
   1. Support business HR partners (BHRP) of operational ELEs to craft and implement employer branding strategies to attract premium talent for roles across the functions.
   2. Develop communication campaigns that can be used by the BHRPs to support the talent recruiting strategy and drive candidate attraction and engagement through social media, events, and other channels.
   3. Identify opportunities to strengthen employee value propositions and communicate the employee value proposition through various digital platforms.
   4. Develop campaigns to build brand affinity and advocacy amongst employees and help build the brand ambassadors program.

Must have experience of branding / internal communication. Exposure to PR is desirable. Masters in Communication / Journalism is desirable.

Experience of 7 – 10 years in corporate branding / employee branding / PR roles.

The candidate must be self-driven, a good individual contributor and be able to work with business leaders and business HR partners to execute programs on the ground.