Marketing Specialist

Job Title:                  M+C Local Eminence Specialist

Location:                  Bangalore

Skill Track:           Integrated Marketing & Communications

Specialty:             Content Marketing and Campaign Management

JOB SUMMARY:

The Local Eminence team is responsible to build and maintain a strong leadership presence in the local markets/communities; The team defines the strategy, approach and campaigns that will impact brand visibility and uniformly drive consideration to preference anchored to our 360° value commitments. A critical aspect for the team is to fortify relationships by creating differentiated experiences for our clients, influencers/ecosystem partners, and community partners.

The team is expected to have a deep understanding of the local India market and broader business context represented by civic leaders, ecosystem partnerships and networks, influencers, etc.

The applying candidates should have prior experience on brand and leadership positioning; stakeholder management; digital marketing; event and online community management. Exposure to the latest in Martech. generative AI tools, campaign measurement and handling of marketing budgets is a clear advantage.

Towards a more fulfilling career experience, this role will:

Be an opportunity to work on campaigns that can complement brand/leadership positioning.  Enhance proficiency/SME with new and continuous learning paths and philosophy pioneered by the organization. Help you master integrated marketing and communications as a capability set. Equip the individual to understand the nuances of project management.

KEY RESPONSIBILITIES:

• Help in defining and implementing corporate level brand eminence and reputation strategy; make sure consistency in branding, messaging, and positioning.
• Build strong working relationships to deliver campaign objectives as a team.
• Lead a unified, programmatic, measurable strategy across the geo/country unit so that consideration and preference for Accenture is uniformly high.
• Collaborate across M+C multiple functions to orchestrate a diverse portfolio of priority.
• M+C programs in the last mile at the local level with target audiences.
• Bring industry-led client experiences to life in the cities/communities where our clients live, work and thrive.
• Drive community engagement, targeted awards, leaders/people recognition to position Accenture as employer of choice
• Help craft leadership voices for appropriate opportunities.

EXPERIENCE: Overall 11 years of experience with exposure across public relations, brand management & development, creative, digital marketing, and social media.

KNOWLEDGE AND SKILL REQUIREMENTS:

• Strong understanding of the B2B IT services industry
• Global perspective and understanding of business marketplace, Marketing Strategy & Services
• Sound marketing knowledge with exposure to:
  • Content Design & Creation
  • Content and Brand Strategy
  • Advertising Design & Development
  • Social Media Optimization
  • Marketing Process & Operations
  • Market Mix Modelling
• Excellent written, communications & presentation skills
• Effective stakeholder and project management skills

Equal Employment Opportunity Statement

All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.

Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Accenture is committed to providing veteran employment opportunities to our service men and women.