ABOUT THE ROLE The research team sits within Nielsen’s ‘Media Analytics’ pillar and works across many global markets and a wide variety of industries. The team works closely with clients to deliver fresh learnings and actionable research in order to shape future campaigns, marketing plans, creative ideas as well as business strategies. Expect to be working with key clients such as Google, Twitter, Facebook, PayPal, Spotify, Mars, Unilever, LinkedIn, Sky and many more. The Research Director will form an integral part of this team; owning and guiding others in our narrative and storytelling frameworks. We work with the biggest names in the media industry and are looking for someone who is curious and has a good understanding of research methodologies.
ROLE & RESPONSIBILITIES
Deliver best in class actionable insight through high quality and strategic reporting
Able to translate complex data into compelling presentations and actionable insights
Manage and develop a high performing team
Provide high quality client service and developing long term, positive relationships with major advertising clients
Work closely with the commercial teams to identify and help to convert business opportunities. Recommend alternative methodologies that meet client needs for RFPs that fall outside of the core areas
Work with product leadership and commercial to identify new product development and enhance existing offering
Manage & coordinate with third party partners & suppliers
Help to deliver on the agreed annual revenue targets
Look to improve profitability through project/solution efficiencies and resourcing (incl. outsourcing and team structure)
QUALIFICATIONS & SKILLS
Min 10 Years of experience in Research (quantitative, qualitative)
Preferably from Media, Research Agencies focussing on Brand Health Tracking, FMCG, Consumer Studies
Experience with data analysis software & visualisation tools such as SPSS, SAS, or R, PowerBI, Google Studios
Expertise across quantitative research methodologies as well as in synthesising, analysing and visualising complex and diverse data sets.
Strong statistical analysis skills.
Proficiency in quantitative research methods and tools.
Ability to design and execute research projects, client presentation skills
Excellent problem-solving and critical thinking abilities.
Strong communication skills for presenting findings and insights.
Project management skills to oversee multiple research projects simultaneously.
Knowledge of relevant industry trends and methodologies.
Leadership and team management capabilities for guiding research teams effectively, teaching others how to create meticulously designed, robust and engaging reports.
