Senior Account Manager - Brand (Lifestyle)

Responsibilities and Expectations

• Lead research, planning and development of comprehensive PR and Communications campaigns
• Oversee account teamwork quality and operational performance, ensuring deadline adherence, reaction to industry trends and ensuring plan execution maps to client objectives within budget
• Demonstrate writing excellence when crafting internal and client correspondence, communications plans, press materials, new business proposals, etc.
• Set and lead media relations course, including outreach plan creation, executive thought-leadership planning, drafting of materials, event management, growth of contact network and effective pitching and training of spokespersons on speeches and presentations.
• Demonstrate practical and applied understanding of visual communications, social media and the digital landscape and how to incorporate these channels into client programs with digital tools, such as blogs, widgets and mobile applications
• Capitalize on relationships with third-party influencers and internal business partners
• Champion integration of teams; use and become one of Edelman’s network resources to meet client goals
• Grow network of industry clients and participates in relevant professional organizations and networking activities that will grow Edelman’s brand recognition and own reputation
• Initiate new business process, including identifying new business opportunities and helping leads
• Grow account organically by introducing clients to relevant Edelman capabilities, including resources outside of group, to advance their business goals.
• Ability to manage large projects, as well as teams, on multiple sizable accounts
• Understand clients’ businesses and their missions, as well as their key stakeholders: consumers, employees, investors, regulators, media, vendors, partners and other businesses/organizations, etc.; able to impart this knowledge to team members
• Superior written and verbal communications skills; demonstrated ability to effectively multitask, delegate and manage assignments and accurately evaluate others’ work
• Familiar with best-practice integrated PR and Communications tactics and tools and the ability to appropriately recommend them to executive-level clients and lead the execution of all related projects in house
• Ability to act as a daily client contact for multiple clients simultaneously and possesses a track record of responsible, client-related finance management, including comprehensive managing within client budgets
• Able to manage and inspire a team and to make sound judgments on a daily basis, knowing when to seek senior counsel.

Qualifications

• At least six years of relevant experience in Media, Communications and Public Relations.
• Master's degree in a relevant field from an accredited college or university