Senior Associate - Paid Media

We are currently recruiting for the Media and Analytics team that is in charge of the analytical strategy behind our content decisions and impact measurement. A high awareness of digital trends and the necessary skills to analyze, strategise & execute them while working with creators, influencers and KOL's across multiple geographies, will be needed. The team works cross-functionally to translate the incredible amount of data on digital platforms, content consumption patterns, creator trends and digital landscapes to shape business and content decisions. The team also evaluates the general programming and content strategy, in addition to leading competitive analysis.

We are looking for someone  who can deliver on media strategy, planning, buying and execution across online media platforms with a deep understanding of Media Agency ecosystem

A robust understanding of all platform based digital advertising is required 

Demonstrate experience using data and KPI metrics to monitor performance and measure paid campaign effectiveness, making recommendations on adjustments and creating opportunities to increase marketing ROI

Drive digital marketing efficiencies and reach through continuous communication testing (a/b), innovation using different platforms and new products/formats

Run ad-hoc reports pulling performance data, drawing practical conclusions and recommendations by executing deep & complex quantitative analysis over the campaigns' data and turn them into insights

Responsible for analysing social media performance & audience data and making decisions based on the analysis to support content decisions. This requires the candidate to be comfortable with all social media and web analytics tools

Understand the levers of content creation and performance, analyse and showcase them to give content recommendations along with having an acute sense of a creator’s way of working

Provide long term support to brands for their media intelligence needs, understanding their content strategy and providing relevant insights on content performance and recommendations

Track content consumption, platform evolution and new digital media trends across the globe turning them into impact/actions for teams at GCN

Knowledge of and interest in the latest developments in the content and tech world is a must

Have a deep understanding of the key metrics, insights, and analytics across different social media and content platforms (like Facebook, Instagram, YouTube, other social media networks, content platforms, mobile apps, blogs, etc.)

Strong sense of analytical and quantitative skills. The role involves a lot of market research, analysis of hard data and using metrics to back up intuition along with being able to assess the efficacy of marketing plans