Growth Marketing Manager - Lending

FairMoney is a pioneering mobile banking institution specializing in extending credit to emerging markets. Established in 2017, the company currently operates primarily within Nigeria, and it has secured nearly €50 million in funding from renowned global investors, including Tiger Global, DST, and Flourish Ventures. FairMoney maintains a strong international presence, with offices in several countries, including France, Nigeria, Germany, Latvia, the UK, Türkiye, and India. In alignment with its vision, FairMoney is actively constructing the foremost mobile banking platform and point-of-sale (POS) solution tailored for emerging markets. The journey began with the introduction of a digital microcredit application exclusively available on Android and iOS devices. Today, FairMoney has significantly expanded its range of services, encompassing a comprehensive suite of financial products, such as current accounts, savings accounts, debit cards, and state-of-the-art POS solutions designed to meet the needs of both merchants and agents.

To gain deeper insights into FairMoney's pivotal role in reshaping Africa's financial landscape, we invite you to watch this informative video.

About the Role

As the Senior Growth Manager for all Business Units (Nigerian - Banking and Lending), you will be part of a team that plays a critical role in managing FairMoney's ability to grow in the market. You will be accountable for designing the customer acquisition strategy via Paid Social, SEO, ASO, PPC, Affiliates, and Display. You will work closely with the Product Team to ensure the optimization of new user conversion and also with the CRM and Operations team to ensure the delivery of key customer success metrics.

The Growth Team at FairMoney functions at the intersection of product, operations, marketing, and risk. Its work is imperative to drive the top line of the Business Units.

Responsibilities

• Building and Owning the growth strategy for new and returning customers.
• Managing Digital Marketing Budget and ensuring the best ROI.
• Identifying key focus metrics for focus to boost company growth (acquisition, activation, engagement, etc.).
• Defining a channel and segment strategy for customer acquisition.
• Lead digital planning sessions with external agencies to support acquisition plans and achieve objectives.
• Building robust processes for marketing operations.
• Execution of the Growth Plan with the help of your team and other relevant stakeholders.
• Monitoring and improving key growth metrics.
• Identifying and coordinating with external providers and stakeholders: digital marketing agencies, technical 3rd parties, etc.
• Work with the Marketing team to amplify the brand through best-in-class creative and support in brand awareness initiatives.
• Building a customer success strategy to drive retention and LTV, and executing the same with the help of relevant stakeholders (e.g.customer support).
• Keeping up to date with new acquisition and retention opportunities, exploring and integrating an A/B testing strategy across channels.
• Mentoring and coaching talents, scaling up the team as and when required.
• Work closely with the CRM team to ensure effective targeting and conversion.
• Working with the other teams; products, risk, programs, etc. to align internal operations with the growth strategy.
• Weekly reporting on activity, KPIs, and budget.