Vice President - Marketing, INM WPB

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The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM RBWM using Paid, Organic and Campaigns channels to deliver the objectives and ambitions of the overall Marketing strategy and plan, in turn driving revenue targets for WPB

Principal Responsibilities

• Acquisition & portfolio growth – Strategic thinking, stakeholder management & agency management and ensuring seamless execution to:
• Support Proposition, Wealth & Insurance team through campaigns, activations, upsell/cross campaigns using digital channels
• Lead the planning and execution of the digital sales strategy that includes development of end to end processes and integrated product launches across offline and online customer journey
• Drive sales target through sales funnel analysis, proposition, messaging and acquisition and Accountable for digital sales and revenue targets for Insurance and retail wealth
• Create digital campaign calendar set campaign objectives, metric and KPIs in discussion with business and product stakeholders to drive business objectives and opportunities for growth using existing channels - email, SMS, Whatsapp, in-app
• Build and grow the WBP business within digital media space across media channels like search , social, programmatic, affiliates etc
• Work closely with the Digital banking team to drive mobile and internet banking adoption across different segment of customers
• Manage and monitor digital KPI and MIS and collaborate with local business stakeholders, content management teams
• Plan, build, test and launch best in class content, digital marketing and customer interaction on our website
• Integrate appropriate KPI and metrics to measure customer satisfaction and engagement across all dimensions of the website
• Work with other members of Marketing globally and the business to inform and guide senior stakeholders