Paid Media Buyer

Our client is a dynamic marketing firm renowned for delivering innovative advertising solutions that merge traditional mediums with digital strategies. They specialize in creating high-impact, engaging campaigns that reach broad audiences and drive conversions.

The firm is seeking a skilled Paid Media Buyer with experience in Meta, Google, and LinkedIn platforms to join their team. This role is ideal for someone who possesses a strong understanding of the U.S. market, has fluent English communication skills, and has experience with B2B and B2B2C campaigns.

Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST

Key Responsibilities:

• Platform Management: Develop and manage advertising campaigns on Meta, Google and LinkedIn, ensuring they are optimized for maximum engagement and effectiveness.

  
  

• Analytics and Reporting: Monitor campaign performance, analyze data, and provide actionable insights to improve strategies and achieve desired outcomes.

  
  

• Strategic Ad Planning: Strategize ad placements, budgeting, and audience segmentation to maximize reach and impact.

  
  

• A/B Testing: Conduct A/B tests to determine the most effective ad creatives and strategies, making data-driven decisions to enhance campaign performance.

  
  

• Collaboration with Design Teams: Work closely with graphic designers to ensure ad creatives align with campaign goals and brand aesthetics.

  
  

• B2B Marketing: Apply general B2B marketing knowledge to craft targeted advertising strategies that resonate with business clients.

  
  

What Success Looks Like:

• Optimized Campaigns: You have successfully optimized ad spending to achieve significant ROI improvements and increased lead generation.

  
  

• Strategic Impact: Your ad strategies have demonstrably boosted the brand's presence in the market, leading to increased business engagements and partnerships.

  
  

• Data-Driven Success: Through meticulous analysis and reporting, you have consistently enhanced the effectiveness of advertising campaigns.
  

  
  

Required Skills and Qualifications:

• Proven Ad Buying Expertise: Extensive experience with Meta, Google, and LinkedIn advertising platforms, with a track record of managing successful B2B campaigns.

  
  

• Analytical Proficiency: Strong skills in campaign analytics and reporting, with the ability to glean insights and adjust strategies accordingly.

  
  

• B2B/B2B2C Experience: Background in B2B and, ideally, B2B2C marketing, with an understanding of how to navigate and leverage these markets for advertising.

  
  

• Communication Skills: Fluent in English with excellent communication skills, crucial for negotiating and strategizing with clients and team members.

  
  

• Graphic Design Collaboration: Experience working alongside graphic designers or direct experience in graphic design is highly advantageous.

  
  

• Strategic Planning: Ability to develop comprehensive ad strategies that effectively target key demographics and meet client objectives.

  
  

This role offers an exciting opportunity for a Paid Media Buyer to significantly impact a fast-growing marketing firm. If you are passionate about digital advertising, adept at managing complex campaigns, and driven by results, we invite you to apply and contribute to our client’s ongoing success.

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• By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.