The Content Marketer is responsible for developing and executing engaging digital content that strengthens the company’s brand presence, supports marketing campaigns, and enhances audience engagement across all communication channels. This role plays a key part in bringing the company’s narrative, campaigns, products, and initiatives to life through creative storytelling, visual content, and trend-driven execution aligned with the department’s strategic direction. The role supports the company’s transformation toward a stronger, more unified, and digitally active corporate presence alongside with its brands.

Key Responsibilities

Content Creation & Production

• Create engaging content for social media platforms, digital campaigns, and corporate communications.
• Capture and produce photo and video content for products, events, activations, and internal initiatives.
• Edit videos, reels, short-form content, and promotional materials optimized for digital platforms.
• Develop creative concepts aligned with campaign objectives and brand direction.

Digital & Social Media Support

• Support daily content execution across social media channels.
• Assist in planning content calendars and campaign rollouts.
• Monitor social media trends, platform updates, and audience behaviors to enhance engagement.
• Adapt content formats based on platform best practices and content direction.

Brand & Campaign Support

• Ensure all content aligns with the company’s visual identity, tone of voice, and communication strategy.
• Support product launches, seasonal campaigns, activations, partnerships, and corporate initiatives.
• Contribute creative ideas for brand storytelling and audience engagement.

Cross-Functional Coordination

• Coordinate with graphic designers, marketing teams, external agencies, and operational teams during campaign execution.
• Support event coverage and live content production when required.
• Assist in preparing content for PR, digital advertising, and in-app communication.