Brand Manager

Job Purpose

Responsible for the preparation of marketing plans for assigned portfolios. Drawing proposals for new launches, pricing and enhancing profitability. 

Key Responsibilities:

- Responsible to lead the strategic planning and execution of integrated multichannel campaigns for promoted Products portfolio in the loc.

- Liaise with cross-functional team to design the customer journey strategy that will be in line with the country need by leveraging the existing product playbook.

- Manage a portfolio of different products & therapy areas.

- Manage P&L of assigned products’ range/therapy areas.

- Monitor SKUs’ GP% & work with cross function colleagues to enhance it. (COGs adjustment, Repricing, size change, packaging material modifications,).

- Being early adaptor for any system changes. (Ariba, MAPs, ERP, etc.).

- 30% field activities including double visits, monitor strategy and activities implementation.

- Ensure the implementation of the plan, the use of promotional material and messages in the field by regular follow-up with the sales force.

- Accountable for performance targets: In-Market Sales for the assigned portfolio.

- Accountable for Sales Forecasting: SFA & SFB for the assigned portfolio.

- Evaluate new business opportunities and make appropriate recommendations to the Business Unit Head.

- Initiate and monitor Marketing Research per product, when necessary.

- Prepare regular standard and non-standard reports to the Business Unit Head e.g., highlight report, feedback reports, scientific office visit reports and field visits reports.

- Launch of new products and line extensions.

- Responsible for the pre & post launch activities:

• Evaluate each product from the commercial point of view i.e., market potential, price, pack, etc.
• Gather all information required to develop a complete understanding about the new product and its market including market research when necessary.
• Analyze, filter, interpret, integrate, and balance all gathered quantitative and qualitative data and information.
• Develop, distribute and coordinate assignments between various functions that are involved in new product launches.

- Lead cross function teams to secure any major product representation changes (Country specific pack, site change, etc.).

- Drive discussions & negotiations with multi-stakeholders (site, local logistics, supply, demand, etc.) to secure right allocations / supply to the local market.

- Analyze, prepare & present local market performance with above country teams periodically or when needed.

- Initiate & actively participate in initiatives and projects to keep the corporate competitive image.

- Ensure activities compliance through implementation of MM periodically.

Why you?

Basic Qualifications

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's degree in Marketing degree & Medical Background
• 5 years' experience in the field of Marketing 
• Strong leadership capabilities 
• Strong marketing capability, including proven success in multichannel marketing 
• Exceptional communication and organizational skills
•  Interpersonal, analytical, and planning skills
• Solid Communication Skills
•  Innovative and creative competencies
•  Professional Computer Skills
•  Good command of the English language
• Experience in these areas is needed to work with LOC and Global Brand Teams to translate strategy into successful customer experience plans.

Job Posting End Date:

21 May 2024

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Contact information:

You may apply for this position online by selecting the Apply now button.

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