Digital Marketing

About the company we're hiring for Currently:

Pakistan's First Digitally Integrated Hybrid Healthcare Platform, transforming the way healthcare is delivered by providing convenient on-demand and cashless walk-in services through its physical panel and inclusive easy-to-use digital platform.

With an end-to-end tech platform, integrated devices, and operational support service, we aim to deliver care with compassion. We believe in making healthcare accessible, affordable, and accountable to meet the unique needs of our customers.

Company Strength:15+

Job Description:

We are seeking an experienced and dynamic Digital Marketing Manager to lead our

digital marketing initiatives. The ideal candidate will have a strong background in B2B

marketing, expertise in organic and paid lead generation campaigns creation and

execution, proficiency in media buying, extensive knowledge of LinkedIn marketing, and

a proven track record in content and social media management.

Responsibilities:

1. B2B Marketing Strategy:

Develop and execute comprehensive B2B digital marketing strategies to enhance

brand visibility, drive traffic, and generate leads.

Collaborate with cross-functional teams to align digital marketing efforts with

overall business objectives.

2. Lead Generation:

Plan and implement effective lead generation campaigns using a combination of

organic and paid channels (Facebook, Google & LinkedIn).

Utilize SEO, SEM, and other digital marketing tactics to optimize lead acquisition.

3. Performance Marketing and Digital Media Buying:

Direct the planning, execution, and optimization of performance marketing

strategies with a focus on actionable results.

Execute targeted advertising campaigns on platforms such as Facebook, Google

Ads, and LinkedIn Ads to reach and engage B2B audiences.

Implement data-driven insights to continuously refine ad creatives, targeting

parameters, and bidding strategies for optimal campaign performance.

Monitor ad spend, performance metrics, and key performance indicators (KPIs) to

make real-time adjustments and maximize return on investment.

4. LinkedIn Marketing:

Develop and execute targeted LinkedIn marketing campaigns to engage and

convert B2B audiences.

Leverage LinkedIn advertising features and organic strategies to build brand

presence and generate leads.

5. Content Management:

Oversee the development and execution of a content strategy that aligns with

business goals and resonates with the target audience.

Collaborate with content creators to ensure high-quality, relevant, and engaging

content across various digital platforms.

Managing Content on through word press.

6. Social Media Management:

Manage and implement social media strategies across platforms, focusing on B2B

channels.

Monitor social media trends and industry developments to adapt strategies for

maximum impact.

7. Analytics and Reporting:

Utilize analytics tools to track, measure, and report on the performance of digital

marketing campaigns.

Provide regular reports and insights to key stakeholders, adjusting strategies

based on performance data.

8. Budget Management:

Develop and manage the digital marketing budget, ensuring optimal allocation

of resources for maximum ROI.

Qualifications

Bachelors degree in Marketing, Business, or a related field. Advanced degree or

certifications in Digital Marketing is a plus.

Experience working with other paid advertising platforms such as or similar to

Facebook, Google, YouTube, LinkedIn.

Proven experience of 3+ in digital marketing with a focus on B2B campaigns.

In-depth knowledge of digital marketing channels, tools, and best practices.

Strong analytical skills with the ability to interpret data and provide actionable

insights.

Excellent communication and interpersonal skills

Location: Islamabad

Experience: 4+ years

Work Mode/ Time: ON-SITE - Monday to Friday : 09:30 A.M 6:30PM

About HR Ways

HR Ways is a Tech Recruitment Company that helps candidates like yours, make it into world's & Pakistan's largest & Top Product platforms. With HR Ways, your recruitment process becomes seamless as we connect you with top employers for quick interviews and easier than ever on-boarding process. We also help you get the best deals and 360 Analysis of the company that you'd like to join. And oh, we recently placed Engineers in Emirates & Ebay!

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