Social Media Branding Executive

What we’re looking for:

As a Social Media Branding Executive, you will be responsible for developing and executing strategies to enhance our brand image and engagement on social media. The ideal candidate will have 2-3 years of experience in social media management, a strong understanding of key performance indicators (KPIs) for social media branding, and the ability to create compelling content independently.

What you’ll be doing:

• Develop and implement social media branding strategies to increase brand awareness, engagement, and loyalty.
• Create and curate high-quality, engaging content for social media platforms, including but not limited to, Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Manage the company's social media handles, planning effective campaigns for different social media platforms and ensuring effective engagement.
• Monitor social media channels for trends, opportunities, and customer feedback, and adapt strategies accordingly.
• Analyze and report on key performance indicators (KPIs) such as reach, engagement, conversion rates, and sentiment to measure the effectiveness of branding efforts.
• Collaborate with cross-functional teams to align social media branding efforts with overall marketing objectives and campaigns.
• Stay informed about industry trends, best practices, and emerging technologies in social media branding and incorporate them into strategies.
• Should be able to run paid campaigns on different platforms if required.
• Should be aware of the Paid content KPIs.
• Develop marketing and branding content for the company's products and services.

What you’ll bring along:

• Bachelor's degree in Marketing, Communications, or related field.
• 3+ years of experience in social media management or branding.
• Proven track record of developing and executing successful social media branding campaigns.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in content creation tools and software, including graphic design and video editing.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Creative thinker with a keen eye for detail and design.

What we offer:

• A dynamic and collaborative work environment.
  
• Opportunities to work on best-in-class technology solutions.
  
• Competitive salary and benefits package.
  
• Centrally located office in Blue Area, Islamabad.
  
• A competitive compensation package.
  
• 20 days of annual/sick leaves plus gazetted holidays.
  
• An empowering culture with high degree of freedom.