Brand & Campaigns Manager

• Responsible for developing and executing comprehensive marketing strategies to enhance brand visibility, drive customer acquisition, and contribute to the growth of the company.
• Play a crucial role in shaping the company's image and ensuring a consistent and compelling message across all marketing channels.
• Develop and implement a 360-marketing strategy to increase brand awareness and drive customer acquisition.
• Plan and execute integrated marketing campaigns across digital, offline, and OOH channels
• Ensure a consistent brand message and visual identity across all marketing channels.
• Work closely with internal teams, including Sales, Product, and Operations, to align marketing efforts with overall business objectives.
• Liaise with external agencies and vendors to execute marketing initiatives effectively

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of work experience, preferably in Banking, BNPL or FinTech but not mandatory
• Proven experience in marketing management, preferably in the fintech or related industry.
• In-depth knowledge of digital marketing, traditional advertising, and out-of-home campaigns and retail marketing.