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    Closed or Expired Job Posting This job posting is closed or has expired and is no longer open for applications.

    Brand Manager

    AMS Baeshen & Co.

    Jeddah, Saudi Arabia

    Ref. JB2044202


    Job Description

    1. JOB DETAILS:

    Brand Manager – Teas .

    Senior Brand Manager / Marketing Manager - Food Division
    Marketing - Food Division .

    2. JOB PURPOSE:

    Develop and implement marketing plans and manage the branding order to meet the brand objectives in line with the company vision, mission, strategy and brand objectives.

    3. KEY ACCOUNT ABILITIES:

    Brand Equity :
     Develop brand communication which effectively reflects the brand objectives in order to build brand equity

    Brand Health&Strategies :
     Monitor and manage brand health in order to meet all key brand health indicators.
     Develop Brand strategies based on consumer insights from consumer research and Trackers for KSA and International markets in order to improve brand health .

    New Product Development ( NPD) / Brand Initiatives (BI):
     Manage and launch Brand’s NPD / Brand Initiatives in order to introduce new products that meet the consumer needs and insights .

    Marketing Plan & Budget :
     Implement annual brand plans and activities in order to meet the short and long term brand objectives .

    Pricing& Profitability :
     Implement price revisions to meet agreed gross margin targets of relevant Stock keeping units .

    Consumer Research :
     Conduct consumer research whenever required based on brand issues and opportunities .

    Consumer and Retail Trackers:
     Regularly analyse all brand trackers in order to identify brand issues and opportunities .

    Internal Co-ordination :
     Improve and manage internal co-ordination with important departments for timely executions of brand plans and actions .

    4. JOB CONTEXT:

    Scope: This job is responsible for all the tea brands for KSA and International markets.

    Contextual Factors :The challenges faced in this jobs are :

     Countering heavy competition
     Managing innovations and creative ideas
     Time bound project management
     Dealing with various vendors and agency management
     Internal co-ordination with all important departments

    5. COMMUNICATIONS & WORKING RELATIONSHIPS (ILLUSTRATIVE NOT EXHAUSTIVE):

    Internal:Factory TI, Sales,Business planning, Finance and MIS departments, middle management.

    External:Brand Agency and different vendors .

    6. DECISION MAKING :

    Takes decisions related to:recommends annual plans and budgets.
    Recommends:On annual Brand Plans, Budgets and brand communication.

    7. QUALIFICATIONS, EXPERIENCE,& SKILLS:

    QUALIFICATIONS:

     Bachelor Degree in Marketing or Business Administration .

    EXPERIENCE :

     Min 4 years of brand management in any renowned FMCG company.

    BEHAVIORAL COMPETENCIES :

     Attention to details, consumer orientation, profitability conscious, team player.

    Skills

     Management skills (Planning, organizing and control), Communication skills, Problem solving skills, interpersonal skills.
     Experienced in the execution of consumer promotions and financial analysis.
     Demonstrates experience in the use and analysis of both qualitative and quantitative consumer research.

    Education

    Bachelor Degree in Marketing Or Business Administration

    Job Details

    Job Location:
    Jeddah , Saudi Arabia
    Company Industry:
    FMCG
    Company Type:
    Employer (Private Sector)
    Job Role:
    Marketing/PR
    Employment Status:
    Full time
    Employment Type:
    Employee
    Monthly Salary Range:
    Unspecified
    Number of Vacancies:
    1
    Job Ref.:
    JB2044202

    Preferred Candidate

    Career Level:
    Management
    Years of Experience:
    Min: 3 Max: 5
    Residence Location:
    Jeddah ,Saudi Arabia
    Gender:
    Unspecified
    Degree:
    Unspecified
    Age:
    Unspecified