Bayt.com
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Job Description

Job Summary:


The Digital Communication Manager will be responsible to oversee the Digital Communication strategy for the company. Help developing the marketing communication and media strategies; and secure that the strategies are executed in the most effective and efficient way, in order to fulfil the purpose of the job.


General Duties and Responsibilities:


  • Developing overall digital communication strategy for the Brands.
  • Tracking conversion rates and making improvements to the website.
  • Devising and managing Digital Communication campaigns.
  • Utilizing a range of techniques including paid search, SEO and PPC.
  • Keep up to date with current digital trends and developments and ensure we remain timely and current in our use of digital media.
  • Managing online brand and product campaigns to raise brand awareness.
  • Improving the usability, design, content, and conversion of the company website.



Skills

Key KPIs:


  1. Social media flowers base.
  2. Social media engagement rates.
  3. Conversion of social media reach to E-commerce.
  4. Cost per contact- media buying.


Behavioral competencies:


  • Always up to date- Familiar with a variety of the field's concepts, practices, and procedures.
  • Experienced- Relies on extensive experience and judgment to plan and accomplish goals.
  • Multi-tasker- Performs a variety of tasks at the same time.
  • Influence- Leads and directs the work of others.
  • Creative- A wide degree of creativity and latitude is expected, especially to reports to top management. This including the available development opportunities.
  • Leader- Management and leadership skills.


Functional competencies:


  • Analytical, strategic and creative thinking skills (ability to think differently and "out of the box").
  • Presentation, communication and negotiation skills.
  • Networking and relationship skills.


Qualifications:


  • BA or BS in marketing, communication or relevant field, MBA preferred.
  • Campaign briefing and processes while working with the agencies.
  • Broad knowledge of communication and creative concept evaluation/judgment.
  • Media management (planning, buying, measuring, etc.).
  • Up-to-date knowledge of the complete media landscape, usage and measurements.
  • Experience managing PPC, SEO and Affiliate programmers.
  • Strong understanding of current online marketing concepts, strategy and best practice.

Willing to travel when needed.


Job Details

Job Location
Jeddah Saudi Arabia
Company Industry
Food & Beverage Production
Company Type
Employer (Private Sector)
Job Role
Marketing and PR
Employment Type
Full Time Employee
Monthly Salary Range
Unspecified
Number of Vacancies
1

Preferred Candidate

Years of Experience
Min: 2
Residence Location
Saudi Arabia
Degree
Bachelor's degree / higher diploma
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Saudi Radwa Food Co. Ltd. logo
Saudi Radwa Food Co. Ltd.
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Introduction: Saudi Radwa Company is a limited liability company based in Saudi Arabia that was established in January 2011. Saudi Radwa is owned by Mr Tarek A Taher and his sister Madam Nashwa Taher. When it comes to the business of poultry, Saudi Radwa is considered to be a leading brand within the industry. Our plan is to restart production during the 1st quarter of 2014 with an initial capacity of 22 million birds per year and aim to achieve 100 million birds per year over the coming 10 years. Saudi Radwa’s core activity is processing, production and sale of premium poultry products. The immediate future is to capture the Saudi market (KSA is considered to be the third largest poultry consuming countries in the world). Our long-term strategy is to explore other countries with strategic benefits to Saudi Radwa. The company’s mission remains the same, which is to produce the highest quality and great tasting healthy products by utilizing our expertise with the combination of latest technologies and advanced environmental control measures. Our vision is to be the leading quality poultry producer in the Middle East (eventually the world) while maximizing value creation to all stakeholders. Background: Since 1980, Radwa built its brand and reputation, which endured great success, by providing premium quality foods that both match and surpassed the world’s highest standards. Radwa is a well established brand with high quality, solid track record and experience in the poultry industry, implements the highest environmental controls, has integrated production facilities, solid financial backing (owners support) and clear market targets. Due to Radwa’s world-class quality and standards it has gained several international accolades and recognition's such as the international Golden Star Award for Quality-Geneva, and the “Arch of Europe” Platinum for Quality in Frankfurt.

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