Manager – Trade Marketing
Job Description
• Share segment insights covering current business performance, challenges and market opportunities with the business team with recommended next steps/actions
• Understanding the industry regulations and constraints
• Understanding competitor offering and different segments and channels
• Category and consumer behaviour understanding, triggers and barriers
• Manage the development on segment related marketing initiatives
• Manage the relationship with key stakeholders (customer, sales, activation)
• Develop yearly customer marketing calendar
• Deploy yearly IMP with key stakeholders
• Manage segment budget planning and segment allocation
• Manage business KPI and budget updates and reporting
• Manage monthly/quarterly review with top management
• Monitor and analyze KPI's and success measures for the activities.
• Measure the effectiveness of the campaigns and compare effeciency of different channels and methodologies.
• Work on developing new ideas for customer specific initiatives that drives competitive advantage and review it on a quarterly basis
• Conduct a monthly alignment with cross fucntional teams with clear initiative impementation and budget tracking
• Ensure effective delivery of services and products
• Optimize segment spending
Skills
• Strong communication (verbal and written), Leading a team
• Project management skills
• Business Acumen
• Customer Focus
• Functional/Technical skills
• Presentation skills
• Written communication
• Hands-on and execution attitude with ability to drive change and make things
happen.
Job Location Riyadh, Saudi Arabia Job Role Marketing and PR
