Kitopi is the region's leading creator and partner for magical food experiences. With a purpose to satisfy the world’s appetite to create joy, Kitopi operates a portfolio of both invested and franchised F&B brands, serving as enablers in the food market by helping brands to grow and scale, both in the delivery and dine-in space. Launched in Dubai, UAE in January 2018, Kitopi has grown to become one of the greatest success stories in the cloud kitchen and food tech space. In July 2021, Kitopi announced its $415 million Series C funding round, led by the world’s largest technology-focused investment fund, Softbank Group Corp’s Vision Fund 2. This investment catapulted Kitopi to the prestigious Unicorn status, making it the fastest Unicorn to have emerged from the MENA region. As a leading food company, Kitopi’s growth has been fueled by its innovative and scalable software solutions. Kitopi’s kitchens are powered by its proprietary Smart Kitchen Operating System (SKOS) - an in-house suite of applications that optimizes cloud kitchen operations in real-time. As part of its growth roadmap, technological innovation, data science, artificial intelligence, and robotics will take center stage as Kitopi continues to reinvent the food industry as we know it today. With over 6,000 employees, Kitopi currently operates 200+ locations across the UAE, KSA, Kuwait, Bahrain, and Qatar. It operates its global Customer Experience Center in Dubai, UAE, its Engineering Hub in Krakow, Poland, and its Robotics Hub in Odense, Denmark.
What You'll Do
Establish and identify a brand guidebook for your brand. Develop a brand vision and marketing communications strategies for your brand focused on building brand awareness and equity, as well as driving sales through various ordering channels.
Prepare annual marketing calendar including required marketing budgets and measure marketing initiatives against these budgets throughout the year. Marketing initiatives to also include offline/dine-in activation campaigns, events, and offline activation strategies.
Capture the local market by continuously building/promoting the brand image through local store marketing initiatives.
Prepare strategies for the launch of new products/promotions and implement them throughout the complete customer journey.
Track and stay on top of market trends.
Lead PR and influencer partnerships for your brand and build ongoing relationships with the media.
Liaise with creative, social, media, PR, and events departments to manage and build brand creative assets and ensure timely execution of your planned initiatives.
Analyze customer feedback, ratings, and reviews and share insights with the wider team.
Provide input into pricing strategy.
Optimize brand packaging design.
Analyze marketing initiative effectiveness on a regular basis with reports to be shared with key stakeholders. Lead/track your digital and OOH/mass media campaigns.
What Are We Looking For?
Bachelors degree in Marketing Management or Communications
Minimum of 5 years experience in Marketing and Communications, specifically in the F&B, FMCG, Hospitality industry - Agency experience is preferable
Lively and charismatic with a passion for food and great knowledge of the consumer
The ideal candidate is creative yet results-driven will have the ability to think outside the box and work closely with key stakeholders in the business to achieve our common goal of satisfying the world’s appetite!
