Product Marketing Specialist
On-site Riyadh, Riyadh Province, Saudi Arabia Marketing Full time
Description
A Product Marketing Specialist is a professional who focuses on building creative communication content & messages, to promote & position Lucidya’s products & solutions.
The role involves creating and implementing marketing content strategies to drive awareness, interest, and sales for Lucidya’s products & solutions. Here are some key aspects of the role:
Market Analysis: Conduct thorough market research to understand consumer needs, use cases, competitor products, and industry trends.
Positioning and Messaging: Work on defining the unique selling propositions (USPs) of the product and create compelling messaging to communicate these advantages to the target audience.
Collaboration with Cross-functional Teams: Collaborate closely with Product, Sales, and Customer Experience Team, to ensure a cohesive approach. It’s a must to understand the product inside out to effectively communicate its value.
Content Creation: Creating various marketing materials such as product collateral, sales presentations, website content, and advertising campaigns to effectively communicate the product's features and benefits.
Product Launch Communication: Responsible for creating the communication content for product launch. This includes coordinating with different teams, developing launch campaigns messaging, and ensuring a smooth introduction to the market.
Brand Representation: Ensure that the product aligns with the overall brand strategy of the company and that all marketing materials and communications reflect the brand identity.
In summary, this is a crucial role in the successful introduction and ongoing promotion of Ludicya’s products in the market. A combination of Language, Strategic Thinking, Creativity, and a deep understanding of both the product and the market in which it operates, is a Must.
Requirements
Product Positioning: Define and articulate the unique value proposition of each product. Go-to-Market (GTM) Strategy: Develop comprehensive GTM strategies for new product launches. Study our products and translate technical details into benefits for the users. Write product-related stories to inspire, reports, case studies, papers.. Etc. Sales Enablement: Provide the sales team with the tools and training to communicate product features and benefits effectively. Cross-functional Collaboration: Work closely with Sales, CX, and Product teams to ensure product messaging and goals alignment. Participate in and be a speaker at virtual and in-person events. Support integrated marketing campaigns, collaborating with the Demand Generation and Performance Marketing and Content teams to drive leads, opportunities, and sales. Coach sales teams by leading product and personal training sessions and providing supporting assets aimed at helping sales reps improve engagement and conversion when engaging with prospects and current customers.* Demo products, features, and integrations for internal and external stakeholders
