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A good brand manager should be able to manage all the various aspects of a brand and should have a holistic approach in taking the brand forward. It is essential that he/she clearly identifies the brand attributes and have a long term strategy in place. When I say holistic, what I mean is that, the brand manager is responsible for managing the brand, maintaing good reputation, reaching sales targets, perform market research (commissioning band perception studies etc.) as well as foreseeing possible opportunities or hindrances to take the brand forward. He should be pragmatic and not just theoritical in his approach to take the brand forward. The best brand managers breathe and live the brand they manage.
One who is thouroughly knowledgable about the product / services, competition and market audience.
Creative thought process and having strong means to position and present the product / services in a unique way to attract the target audience.
Effective communicator.
Learner with humility to keep growing the knowledge base and skill sets.
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