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Lights, colors, prints and textures are some of the elements that you can use in visual merrchandising.
Visual Merchandising needs a story and a pattern where customer can connect itself too.
Basically its playing with colours and minds of customer.
Eg; During Christmas season its not necessary that apparel (Jeans , T- Shirt, Tops , Trousers etc)should have snowflakes , Christmas tree or reindeer print on them. Even if we put red, green and white merchandise together that it self will give a look of Christmas & customers will approach it enthusiastically.
Everything can take the customers attention : lighting , more colorful windows OR create a story in your windows costomer will be intersted too ...
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