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Fast food chains spend a large amount of marketing to get the attention of children, as people form their eating habits as children. Do you agree?

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2014/09/07
Therese Angeli Lebiano
by Therese Angeli Lebiano , Technical Support Representative , Transcom Worldwide Philippines

The target customers of Fastfood chains are children so they spend much money in order to attract them. McDonalds in the Philippines do have the so called "Happy Meal" for children and it contains toys. 

zafar abbas minhas
by zafar abbas minhas , Freelance Writer , DAILY MASHRAQ

YES, THATS TRUE VINOD,,,, THE TARGET AUDIENCE FOR FAST FOODS IS AGE GROUP FROM5YEARS TO30 YEARS,,,,, SO THEY SPENT LOT OF MONEY TO ATTRACT THIS AGE CLASS,,,, LIKE WE SEE LOT PLAYING SPOTS ON THESE PLACES,,, STYLE OF SITTING ARRANGEMENTS PERFECT FIT FOR YOUNGS,,,,, THEY ENCOURGE YOUTH PARTIES,,, BIRTH DAYS ,,, COLLEGE FUN GAMES ,,, AND VALENTINE DAY ,,, IS THE SPECIAL TARGET DAY FOR THESE FAST FOODS.    GOOD DAY

VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

The success of an advertisement is to bring people close to your business premises.  Any persuations on the child-hood has a direct impact on their parents.  The grapevine communication among children also multiply the publicity they required. All together the flow of customers once established retained and continued.....

Virgilio Anolin
by Virgilio Anolin , Business Manager , ALC-HVAC SOLUTIONS CO.

Yes, because the target market of fast food chains is focused on children and young adults only.  They have no appeal to the upper age group, particularly those belonging in the higher income bracket or business class.  However, to suggest that eating habits form in childhood and, thus, maybe imply to capture and retain patronage I am in the opposing view.  Especially, that people easily lose interest for something that's been there quite a while.  People tend to go on adventure and wanting to try something new the reason there's always a fad.  Nonetheless, the marketing strategy of fast food chains to focus on children is very appropriate based on target market.

P A Cariappa Appaiah
by P A Cariappa Appaiah , back office executive , Inspire Hond

Yes, i agree, with the statement.

Nila Eslit
by Nila Eslit , Content Writer for Fitness web , George Allen

I beg to differ in opinion.  I'd rather say that in terms of food choices, children influence their parents' buying habits.  Fast food chains, therefore, capitalize on this fact.  Thus, they design their advertising campaigns and promotional efforts on this permise.

YES and it is always better and nutritive to invest in coming generation and in making their habits as per the business 

RANA KUTTAN RAMAN VIJAYAN
by RANA KUTTAN RAMAN VIJAYAN , ASSISTANT MANAGER LOGISTICS , FLEMINGO INTERNATIONAL LIMITED

Yes, Fast food chains spend a large amount of marketing to get the attention of children because they are the easy targets to get attracted towards the products and thus to promote sale. 

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