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The number of customers exposed to the brand is called ‐?.

<p><strong>(a) Brand licensing </strong></p> <p><strong>(b) Brand awareness</strong></p> <p><strong> (c) Brand equity </strong></p> <p><strong>(d) Positioning.</strong></p>

Marketing Mix Marketing Strategy Marketing B2B Marketing Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/17
Upvote (3) Views (15) Followers (10) Answers (7) Report Question
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Emelita Santiago
by Emelita Santiago , Administration/Supervisor , Tony Rose.Com Computer Cafe

b

Isuru Dilukshan
by Isuru Dilukshan , Assistant engineer , ACES

b

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Brand Awareness.

Yahya Bah
by Yahya Bah , Principal & Marketing Consultant , International Community

I agree with the above answers

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

(b) Brand awareness

Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Agreed with All

It is known as 'Brand Awareness'.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

It is for sure Brand awareness

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