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Data accuracy is ……… in observation than in survey. (a)Lower (b) higher (c) far below (d) none of these

Marketing Management Marketing Mix Marketing Strategy Marketing Business Development
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Question added by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.
Date Posted: 2014/10/27
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VENKITARAMAN KRISHNA MOORTHY VRINDAVAN
by VENKITARAMAN KRISHNA MOORTHY VRINDAVAN , Project Execution Manager & Accounts Manager , ALI INTERNATIONAL TRADING EST.

Data Accuracy is higher with observation than in a survey.

Thank you for all answers.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Surveys are not always accurate, because you don't how honest are those who filled the survey. With observation you get more accurate data.  

padmakumar pathiyil
by padmakumar pathiyil , Marketing Consultant , Management Consultancy

Higher

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

(b) higher

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