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How does print advertising compare with internet advertising?

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Question added by Faizan Ahmad , Regional Head - Digital Sales , Kasturi and Sons Ltd (The Hindu Group)
Date Posted: 2013/06/30

Print - limited distribution.
Internet - can be worldwide distribution

Manu Sankar Das
by Manu Sankar Das , Associate Director, Brand Marketing , Redbus

Print Vs Digital1) More expensive Vs Less expensive2) Difficult to monitor impact Vs Easy to measure and monitor the impact of the ad3) Vague targeting Vs Highly targeted4) Caters to limited audience(limited reach) Vs Caters to a bigger audience(wider reach)5) Lesser exposure(single day or a month) vs Usually has more exposure as its an inexpensive option Additional points Digital advertising provides the option to try other artworks like flash, videos etc.
instead of pics (jpeg/tiff etc.)

Internet advertising is far more effective than print advertising as its reach is more.

We are now in the age of digital information, Internet now accounts for an intermediary between the person and the world that does not compare to any means of communication

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