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How do you start creating a new brand that caters to a specific region with a product line that would persuade the demographic in that area?

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Question added by Mustafa Kamel , Creative Services Officer , Dubai Customs
Date Posted: 2014/11/11
Nithin  PM
by Nithin PM , MANAGER OPERATIONS , Multiple Special Steel Pvt Ltd.

For Branding it is important to do the SWOT analysis of the product which we are going to introduce after that we have to find the suitable brand promotion method depending on the market research and demography of that area

These two methods will help us find the suitable marketing strategy for that particular product like whether we have to adopt market penetration method or skimming method,the advertising medium to reach the desired audience etc

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