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Is Pay per click (PPC) and Social Media Marketing enough for immediate business boost ?

<p>Do you really think,</p> <p>Is Pay per click (PPC) and Social Media Marketing enough for immediate business boost ?</p>

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Question added by Alimoddin Mohammed , Digital Marketing SEO Team Lead , Rehlat Online Services Pvt. Ltd
Date Posted: 2014/11/18
Anis Moussa
by Anis Moussa , Marketing and Product Development Manager , NourNet

Well it depends on business nature, however both PPC and SMM are good ways to create awareness, promote services/products and acquire leads. SEO is an important element that you need to consider as it is great for the long run. 

If the business is B2C, then you can promote offers, discounts, contest, pictures, videos and viral contents. If business is B2B then you need to bring up content level to be at the same wavelength with your target audience, for example business owners, managers, CEOs, CTOs, CFOs, Engineers and specialists... content types for B2B can be tips, articles, info-graphics, videos, photos, webinars, etc.

Oday alrawashdeh
by Oday alrawashdeh , Network Engineer, IT Manager , ACWCI

it depended on your business actually, if you site is like amazon and ebay then PPC and SMM are the best and the second chooses for me is affiliate. 

 

Mehboob Ali Laghari
by Mehboob Ali Laghari , Social Mobilization Team Incharge , TRDP-European Union

I totally agree with Anis Moussa.....

Yousef Ghazawi
by Yousef Ghazawi , Digital Acquisition and Media Expert , stc

You can start with the social media & the PPC, but its never enough.

 

You should have a complete marketing strategy, that covers all the media channel (Online & Offline), PPC & Social Media are integral parts of any marketing strategy.

 

If you have a limited budget, you can start with the online as its more cost effective, its easier to track and create direct response.

 

Abid Khan
by Abid Khan , E-Commerce Manager , Alpino Health Foods Private Limited

Well both are different concepts yet together can be used which depends on the nature of business and the audience you wish to cater

Vijay Sharma
by Vijay Sharma , Manager – Purchase / Business Development , Shoponz.com

Social media are better for the immediate response & PPC are best for the future ahead as they grow very slowly, but effective in future.

Farhan Fawzer
by Farhan Fawzer , Freelancer , Upwork

Yes, Definitely. 

Abid Hussain
by Abid Hussain , JCO , Pakistan Air Force

it depended on the business actually, if the site is like amazon and ebay then PPC and SMM are the best and the second chooses for me is affiliate. Social media is a best way of advertisements and publicity for future.

Saddam Hussain
by Saddam Hussain , Digital Marketing Team Leader , Arokia IT Private Limited

YES

Shahbaz Awan
by Shahbaz Awan , Digital and Social Media Associate , AKDN

No. You need to use all digital channels for your business boost like referral programs, subject matter expert content articles and SEO optimization

Haitham Al Maaini
by Haitham Al Maaini , Assistant Director , University of Dubai

yes, for immediate but short business boost, and of course not for all tyoes of businesses

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