What are the key parameters in conducting effective marketing audit?

Question added by Yahya Bah , Principal & Marketing Consultant , International Community
Date Posted: 2015/01/08

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by Yahya Bah , Principal & Marketing Consultant , International Community

The parameters for conducting effective marketing plans are as follows:

Productivity audit: reviewing for profitability and cost effectiveness

Environment auidit: reviewing the Micro, Meso and Macro environment

Functional auidit: reviewing structural efficiency

Strategy audit: reviewing mission, vision, goals, objectives and values

Oorganisation audit: reviewing organisational operational efficiency

Ssystem audit: reviewing the marketing information system, the product development system, the planning and control systems

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