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What's the difference between online marketing and digital marketing?

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Question added by Adel Amin
Date Posted: 2012/09/26
Parthasarathi Mandal
by Parthasarathi Mandal , Head : E-Business(E-Commerce & Social Media), Marketing, CRM , Carnation Auto India Ltd

Quite simply Online Marketing is a subset of Digital marketing.
OM refers to activities that one pursues specific to the web or internet.
On the other hand, DM also includes under its purview, significantly Mobile marketing, Video based marketing not using the Web.
Interestingly I was at an event the other day and the DJ there was including messages from brands there and calling it digital marketing, though I daresay it falls squarely in offline...
but if you look at marketing activities possible on Podcasts or HAM radio stations, I would bunch them as DM for sure.

Marina Abaza
by Marina Abaza , Project Assistant (Case Management) , International Organisation

Digital marketing can be defined as the marketing technique which uses the digital channels, platforms and devices regardless of whether they are online or not.
It uses all channels available in digital media to get information while Online marketing can be defined as the marketing technique which uses real time live internet for promotion and branding of a product or any service.
Digital marketing is Online marketing, but also much more, as it uses more channels to reach people.
Like mobile phones, T.V, tablets and other means of communication.

Amr Gomaa Mohamed Gomaa Al shabory
by Amr Gomaa Mohamed Gomaa Al shabory , Software Development Team Leader , As arabia

online marketing :- that is a type of digital marketing using (website,social websites , email) digital marketing :- have a wide definition more than online its also include all digital aspects of marketing that may be internet enabled or not like :-( multimedia CD,SMS )

Sarath surendran S
by Sarath surendran S , Digital Marketing Manager , Vista valley sdn bhd

Digital marketing is a wider term where you have to plan exectue various kind of marketing plans for websites, blogs, local marketing including Google's Local Place Pages, AdWords, banners, and other methods of paid online advertising, and even review sites all fall under the heading of digital marketing.online media marketing is one of the components of digital marketing along with SEO, email marketing, PPV, PPC, banner advertising, mobile marketing and various forms of digital advertising – billboards, DTV (digital television), etc.

Ajish Kumar
by Ajish Kumar , Freelance Digital Marketer , Freelancing

digital marketing means marketing of digital assets.
It can include mobile marketing etc.
Online marketing means marketing of products using online channels.
Online marketing doesn't involve mobile marketing, etc.
Something similar to Parthasarthy's response.

Ghina Said
by Ghina Said , Public Diplomacy and Media Outreach Expert , European Union Delegation to the UAE

Many people use online marketing and digital marketing interchangeably because they do not realize that they have subtle but very important differences between them.
Digital marketing uses all digital channels available to communicate with the target client/audience.
This stresses the fact that no print media is used.
Included in digital marketing is Social media, Mobile marketing, SEO, QR codes, E-mail marketing etc.
This form of marketing provides a large platform for analyzing the behavior of the target client and to understand how to better target them in the future.
Online marketing, on the other hand, refers to marketing via the internet.
This includes social media, e-mail marketing and SEO.
What this does not include is mobile marketing and E-mail marketing.
Therefore, online marketing is part of a whole digital marketing campaign, yet it can stand by itself and on its own.
Digital marketing, however, requires online marketing to be complete and thorough.

I'm not sure, but I would define digital marketing as just that: digital marketing, or marketing that uses digital channels, devices and platforms regardless of whether they are online or not.
Whereas online marketing refers to marketing using channels that require a real-time internet connection.
But again, I may be mistaken!

Muneeb Arrabi
by Muneeb Arrabi , Director of online and offline advertising , Zain KSA

From industry and experience point of view: Very few distinguish between the two...
Most people use the two words interchangeably.
online marketing and digital marketing usually refer to the same thing.
You'll see titles, docs, papers, presentations...
some use the word "digital" and some use the word "online" ...
but they usually refer to the same thing.

Ahmad Moamer
by Ahmad Moamer , موظف , غير محدد

online market is specialize on the wep site marketing for the good such as fb or tweeter or any wep site digital marketing use multi media channel to market the service or good such as (tv,radio,phone)

I would consider online marketing as the design and development of tools and interfaces - this can be classed as websites, tablets, sites for social media intercation and much more for the consumer.
I would then see digital marketing as the strategy to ensure that these interfaces are highly recognised as market leaders in the business world.
Here in the UK, we class both online marketing (or internet marketing as we call this) and digital marketing as two different approaches.
Digital is much more about implementing your marketing plans to achieve sales and business targets (push & pull marketing).
Online marketing is design/build/deploy the means to achieve those sales and targets.

Isa Bella
by Isa Bella , SEO Executive , Planetary Accounting and Marketing

Basically, Digital Marketing refers to any online marketing, like- pay-per-click advertising, Email Marketing, etc. digital marketing help to introduce your company in front of people. I want the best Digital Marketing Company in Liverpool.

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