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Which of the following statements best describes the concept of involvement in the context of buyer behaviour?

a) The length of time involved in the buying process.

b) The potential impact of a product on an individual's self-identity. c) The number of people involved in the decision making unit. d) The complexity of an order.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/02/26
Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

Answer option  b) ?????????????????????????

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b) The potential impact of a product on an individual's self-identity.

pravinchandra Dhameliya
by pravinchandra Dhameliya , Project Engineer Civil. , Metafrique SARL

Ya i think the perceived impact on individual so B is the right answer.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

My answer will be ============= b)

Piotr Teteruk
by Piotr Teteruk , IT Project Manager Roche , Roche

Correct Answer is B........................

Elke Woofter
by Elke Woofter , Project Assistant , American Technical Associates

In my onion  all of the above.. I gather it depends if we are just buying for ourselves or if we purchase on a professional bases and all the issues needed to keep in mind.

 

a) The length of time involved in the buying process. -  how long is the lead time and when do I need the item?

b) The potential impact of a product on an individual's self-identity. - some people see themselves in these shoes or that dress, this is a nice chair for my office or it would look good to give me a status.

c) The number of people involved in the decision making unit. - is it just the buyer or are other department heads involved to make this decision?

d) The complexity of an order. A CAPEX can be very complex, from evaluating the need, the budget on hand, authorization from Corporate ... involving more than one vendor? 

 

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The answer of: 

Which of the following statements best describes how to think of the website in relation to other departments?

 

is:

The website is a tool that can be used by all departments to scale and hit individual department goals.

 

Source , explanation and more answer: https://www.certificationanswers.com/en/which-of-the-following-statements-best-describes-how-to-think-of-the-website-in-relation-to-other-departments/

 

Cyriac Emmanuel Pazhayidom
by Cyriac Emmanuel Pazhayidom , Manager HR & Administration. , JS Fusion Industries Pvt. Ltd.

Answer : b (the impact of the product is important).

MohamedAli MohamedAhmed Abdelhamid
by MohamedAli MohamedAhmed Abdelhamid , HR Manager , Yemen Dairy & Juice Industries

A. The length of time involved in the buying process.

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